Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
PESTEL Analysis for Business or Organization Paper
For this forum, you will be developing a PESTEL analysis that would be helpful to a business or organization that is considering manufacturing and marketing products to ultimate consumers that make use of insect protein. Don’t worry about the nature of the product at this point – it could be baked goods, pasta, or anything made of flour. It could be something manufactured as an alternative to beef, pork or other forms of protein. For now, take a broad prospective. In later forums, you will develop your idea for a particular product or business and how you will market the item. So try to gather some information that will help you in that regard.
It would first be beneficial to begin my learning more about entomogaphy. As you conduct your research and read various articles on the subject, look for facts and trends that are relevant to the PESTEL analysis and which fall under the headings of political, economic, socio-cultural demographic, technological and environmental (natural resource) headings. Also consider trends or events that might impact existing products for which insect protein might be considered a substitute (e.g, traditional flour, beef, pork, fish, etc.) You can also find information my researching topics such as “economic trends” and then justifying in your paper which trends are relevant to the situation.
Your goal is to identify key facts, events and trends in these environments that may impact the marketing of products made (at least in part) from insect protein to U.S. citizens, especially those trends/events that may present key opportunities or threats. If done well, your PESTEL analysis should also help you in potentially identifying which insect-protein based product concepts are most viable. Your forum response will be heavily research-based. You MUST cite the sources of information found within the body of your post, and you MUST cite the full reference for each source at the end of the post (under the heading “References”). Use APA format for all citations. Every paragraph must contain at least one citation.
The Assignment
(Refer to the Module 2 Readings in Marketing Strategy as you examine the political, economic, socio-cultural demographic, technological, environmental (natural resources) and legal environments. The following sections provide a list of questions to help guide your research. Try to find as much of the information as possible. Not all portions of each question below may be relevant; the questions shown are ones that should be considered for ANY type of product or business when conducting a PESTEL analysis. So don’t get frustrated, but at the same time, make a good faith effort to find information.
Sociocultural and Demographic Trends
Question 1: Identify key trends, events, changes, or facts related to demographics, values, attitudes, activities and lifestyles that may impact the consumption or marketing of insect-based food products. The noted information may help to suggest potential product opportunities. Also consider trends, events, attitudes, values and factors that may impact the industry in the future, potential product concepts in the future, or the viability of product markets in the future.
It is very likely that you will find multiple trends or events in this environment that are highly relevant to food consumption (and the consumption of insect protein in particular) or the marketing of food products, as well lifestyle activities / trends that may provide ideas for various product concepts. See what you can find out about the people in the U.S. who consume insect protein as part of their diet. Information on potential target markets is very helpful when evaluating potential opportunities.
Think about how the information you learn may impact a potential product’s characteristics (features, benefits, branding), pricing (value), distribution and supply chain (convenience, efficiency), promotion (message content, delivery, feedback), and people (human resource issues). Some of this information can be helpful in eliminating non-viable product concepts in a future discussion forum.
Technological trends and improvements
Question 2: How have, or how might, recent technological advances affect potential customers concerning needs/wants/preferences, access to information, the timing and location of purchase decisions, the ability to compare competing product offerings, or the ability to conduct transactions more effectively and efficiently (in the context of potential product offerings)? Identify any future technologies that may threaten the product’s viability or its marketing efforts. How have recent technological advances affected the manufacturing, process efficiency, distribution, supply chain effectiveness, promotion, cost-reduction, or customer relationship management?
Economic conditions, events, and trends
Question 3: Discuss factors and trends related to interest rates, consumer confidence, the level of disposable income, unemployment rates and consumer’s purchasing power, specifically from the perspective of the consumer food industry, or insect-protein products in general.
Specific emphasis should be placed on how various economic conditions impact potential customers’ ability to purchase food products, alternate forms of protein, luxury food product. Any information pertaining to demand for insect-related products of various types would be excellent information to add to this section.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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