CMN 1100 Northeastern Week 3 Discussion Essay
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
CMN 1100 Northeastern Week 3 Discussion Essay
I’m working on a communications discussion question and need an explanation and answer to help me learn.
COMMUNICATION Q&A
Kim Asbill is the owner of Asbill Public Relations and a public relations manager at SCANA. She has worked in public relations for various businesses and organizations for over two decades.
Courtesy of Kim Asbill
Pete Cardon: For important written business messages, what process do you go through?
Kim Asbill: First, I listen. I also ask a lot of questions. The more, the better! Sometimes I brainstorm and come to a meeting prepared with a list of questions. Some clients communicate better verbally, and they tell you their business message. That’s when you take really good notes and try to repeat and rephrase what they are saying to demonstrate understanding. Other clients respond best to written information. In that case, I often craft a message on my own based on my knowledge of the situation and use the written document to communicate back and forth until the message is correct.
PC: What strategies do you use to get the right tone in your writing?
KA: You have to know your audience to get the right tone. When I worked at an ad agency, one of our clients was Nickelodeon cable TV network. We worked on a campaign called “The Big Help” designed to encourage kids to volunteer in their communities. For that client, the tone was very informal and fun. You weren’t allowed to use the word child. You had to use kid. You can imagine, writing for a bank or an electric utility would be much more formal. You have to know what your goal is too. Are you trying to get more customers to eat at a local restaurant? Maybe you are using a persuasive tone. Are you informing young mothers about how to install a car seat properly? Maybe your tone is focused on a step-by-step process.
PC: How do you think business writing is changing?
KA: I think the digital media age has changed business writing profoundly. Email was the first thing to change the way people communicate in business. The need for good writers in the workplace is more important than ever. The ability for these writers to communicate correctly for different audiences in a variety of mediums, traditional and digital, is what will set them apart in this new age of technology.
PC: What advice would you give young professionals about writing effective messages in the business world?
KA: Write. Write for all the time! Think before you write. Use outlines. Remember your audience. Less is more. Read good writing. Attend workshops on writing; even webinars are great. Volunteer your writing skills to organizations you care about. Don’t be shy about asking someone to prove your work. And never stop learning!
Question:
What does Asbill say about the process of writing messages? What strategies will you better incorporate into your approach to writing and why?
De Anza College Communication Reading Response
Reading:
1: Why Public Speaking Matters Today (Links to an external site.)
3: Speaking Confidently (Links to an external site.)
4: The Importance of Listening (Links to an external site.)
14: Delivering the Speech* (Links to an external site.)
*As you read the section about speech notes: I don’t completely agree with the number of notes the book suggests. I follow this rule: One speech note per minute of the speech. To me this is more helpful when the speech is lengthy, dense, and has more than three main points.
You can access the complete book (Links to an external site.)online (https://open.lib.umn.edu/publicspeaking/).
How to Navigate the textbook:
Scroll down to “Read Book”, then use the “Contents” drop-down menu on the upper left side of the page to find the chapter and sections of each chapter.
Make sure to use the red, left-hand “Next” within the book to navigate through the chapters!
I suggest downloading the book file in the event you ever don’t have internet access.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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