The Global Marketing Discussion Paper
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
The Global Marketing Discussion Paper
Global, Marketing, Discussion, Paper
I need 3 paragraphs ( 5-6 sentences each paragraph) answer to the following discussion board question:
Take a look at a few products in your everyday lives (this will likely include footwear, clothing, perhaps sports equipment, etc.) Tell the class THREE goods that were manufactured outside the U.S.A. of those you use regularly. Did it’s place of manufacture surprise you?
Second, is there a nation (other than the U.S.A.) for which you have a POSITIVE bias toward CERTAIN products manufactured in that nation? (note: I don’t want negative in this particular DB)
Lastly, what do you think are the PRIMARY three differences between business buyers and consumers? (amount spent, decision making processes, etc, etc.)
I also need a 1 paragraph (5-6 sentences) response to the following 2 posts:
(1) Dymons post
Three goods that were manufactured outside of the U.S.A. that I use regularly are my North Face coat made in Vietnam, my Nike shoes made in Vietnam, and my gymshark athletic clothes from the United Kingdom. I don’t think it really surprised me as much that they were manufactured outside of the US.
I am always online shopping and buying something, and I feel like it’s normal for products to come in from all over the world that we utilize on a daily basis. I think when I first started buying things when I was younger it was a surprise to me, but now not so much. I remember in middle school one of my teachers had everyone look on the tag of their shirt to see where it came from and it was a surprise to everyone to see all the different places where our clothing was being made.
A nation I believe has a positive bias towards certain products manufactured in it is Vietnam. I really enjoy Nike products. My family is full of loyal Nike customers. Their products are high quality and fashionable. They have tons of designs and items to choose from. Some of their items can be pricey, but their products do last a while and I believe are worth the purchase especially if you like any of the many styles which Nike has to offer.
There are differences between buyers and consumers. One of the primary differences is that a consumer is the person who is using the item which was bought while a buyer is the person who buys the goods or service.
Another primary difference is that a buyer is taking into consideration the pricing and if it is a good deal on the product which they are getting ready to purchase while the consumer is just focused on how they will need to use the product once it is bought. One final primary difference is a buyer may have the motive to buy a good to resale to someone else in hopes of making a profit whereas a consumer is considered to be the end user of the good.
(2) Lama post
After taking a look at some of my personal belongings, I have noticed that most of them were not manufactured in the United States. For example, my console is made in China, my purses are made in China and Thailand (depending on the brands). Finally, my favorite shoe brand is made in Indonesia.
It doesn’t surprise me much, but the idea of some brands being manufactured outside makes me question their authenticity. Let’s say two pair of shoes both manufactured in the same place, but one is the original brand, and one is a copy. The only thing that makes it authentic is its design because it was designed in the U.S., but if the design was copied exactly how it is supposed to be manufactured, then I do not know how you can tell them apart. They’re both made under the same costs and labor, but one sells for a higher price than the other.
I have a positive bias towards China specifically given its range and diversity of manufacturing products. It makes you trust in their works just how other global businesses trust their products to be manufactured in China.
Products ranging from electronics, toys, clothing, and other misc. Despite most of the products manufactured by China are not their designs, they have great skills in labor quality and time standards that is very attractive to global companies.
Business buyers and consumers have a lot in common, but there are three ways you can differentiate between the two. First off, a business buyer purchases in bulk quantity while a consumer buys for personal use. Another difference is that consumers are end users to products and services while business buyers can be intermediaries and end users.
Finally, in terms of decision-making processes, consumers make their own decisions or assign one member of their household to make the decision for the group. While with business buyers, it’s more complex than that. There are multiple divisions and heads of division that take control over decision making choices and pass it up to their executives for final approval
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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