ANSWER TO THE QUESTION
Online shopping refers to the act of purchasing items over the internet. It entails the customer going online, reaching the sellers’ website, choosing an ideal item and arranging for the delivery of the item. The purchaser can pay for the item through an online transaction or pay hard cash upon the delivery of the item. Online shopping can be traced back since 1994 when the Sting Album made its online sales. Technological advances have promoted the growth of online shopping and today; online shopping is a preferred method of shopping than physically walking to shops and malls to purchase items. This paper will discuss on how online shopping is a convenient, cheap and secure method of buying items.
Many people prefer online shopping because it is incredibly convenient. Unlike the physical stores and malls which have fixed hours of opening and closure, online shops are opened to the customer any time of the day and night (Roman 2007). Thus, customers can review and purchase selected items at their convenient time and location. Notably, most consumers have limited time because of their careers and parental activities and for this reason they prefer online shopping because it saves their energy and time (Dittmar, Long & Meek 2004). For instance, when a person has a large workload at the office, and the same time she wants her family to take their meals on time, she will look for a retail food website and purchase the item which will then be delivered to the family on time. Also, people prefer online shopping due to the constraints of severe weather. For instance, in the winter season, it may become difficult to visit shopping centers, and online shopping will enable individuals purchase and get their items at the comfort of their houses (Andruszkiewicz & Fike 2016). Therefore, online shopping is a convenient purchasing method that is appreciated by many.
Apart from that, online shopping provides security and privacy to the customers (Bauboniene & Guleviciute 2015). There are some items that people want to be purchase secretively, and online shopping offers this privacy. With online shopping, an individual does not have to drive to a particular place nor walk to the area to take the item but instead order the products from the comfort of their homes (Cheshire & Cook 2004). Thus, more and more people are becoming obsessed with online shopping to secure their privacy. Moreover, there are fraudsters everywhere who may steal items when a consumer physically walks out of the shopping mall with valuable items like electronics. Online shopping is secure enough because the retailers and shoppers do delivery are less likely to be attacked by thieves (Chang & Chou 2012). Hence, online shopping attracts more and more people because of its security and privacy.
Online shopping is cheaper than the physical purchase of items. Firstly, online shopping requires no transport resources because the items that customer orders are brought to a convenient location. This is unlike with the real shopping where people have to use fuel to reach malls or even use bus fares to reach the malls. Consequently, online shopping allows consumers to purchase items at a discounted price (Román 2010). Various retailers are competing to attract consumers on the online platform, and this makes each company sell excellent products at a cheap price (Mutz 2009). A consumer also has a variety of items to select from rather than physical shopping which may limit a person to purchasing from a limited number of brands (Gu et al., 2011). These advantages make online shopping popular to more and more people.
In conclusion, the main reason why people like online shopping is because of its convenience. Limited time due to work, bad weather and absence of long queues make online shopping convenient that the real shopping. It is essential to research on why more and more people prefer online shopping because the study will help marketers establish effective strategies and it will also develop people regarding online shopping. Thus, the study of this topic will improve the living standards of people and promote companies leading to overall economic development…
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