What is the primary reason that more consumers are turning to online shopping?
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Instructions for the paper:
1. You should write 5 paragraphs, with the first paragraph describing the history and definition of internet buying. Outline three reasons why people prefer online buying in the middle three paragraphs; in the last paragraph, choose the most important aspect and explain why it is the most important factor; and write the paper’s goal of why we explore why more and more people appreciate online shopping.
2, Proquest yielded a total of ten references.
The act of purchasing products over the internet is known as online shopping. It comprises the client going online, visiting the seller’s website, selecting an appropriate item, and making arrangements for delivery. The buyer has the option of paying for the item via an online transaction or paying cash when the item is delivered. Online shopping dates back to 1994, when the Sting album was first sold online. Online shopping has grown in popularity as a result of technological advancements, and it is now a preferred form of shopping over physically walking to stores and malls to purchase products. This paper will highlight how online shopping is a convenient, inexpensive, and safe way to purchase products.
Because it is so handy, many people choose to shop online. Unlike conventional stores and malls, which have set hours of operation, internet shops are available to customers at any time of day or night (Roman 2007). As a result, clients can evaluate and purchase things at their leisure and in their preferred location. Because most customers have limited time due to their jobs and parenting responsibilities, they prefer to purchase online because it saves them energy and time (Dittmar, Long & Meek 2004). For example, if a person has a heavy burden at work and also wants her family to eat their meals on time, she will go to a retail food website and order the item, which will be delivered to the family on time. In addition, due to the restrictions imposed by inclement weather, consumers prefer to shop online. For example, it may be difficult to attend shopping centers during the cold months, and online shopping will allow people to purchase and get their things from the comfort of their own homes (Andruszkiewicz & Fike 2016). As a result, many people find online shopping to be a handy way to shop.
Aside from that, online buying gives clients with security and privacy (Bauboniene & Guleviciute 2015). Some people prefer to buy products in secret, and online shopping allows them to do so. With internet shopping, a person does not need to drive or walk to a certain location to obtain an item; instead, they may acquire the items from the comfort of their own homes (Cheshire & Cook 2004). As a result, an increasing number of people are becoming preoccupied with online buying in order to protect their privacy. Furthermore, when a consumer physically walks out of a shopping mall with important products such as electronics, there are scammers everywhere who may take the items. Online buying is safe enough since thieves are less likely to target merchants and shoppers who deliver (Chang & Chou 2012). As a result of its security and privacy, internet shopping is attracting an increasing number of consumers.
Online buying is less expensive than purchasing products in person. To begin with, internet shopping does not necessitate the use of transportation resources because the things that customers order are delivered to a convenient place. This is in contrast to traditional shopping, when consumers must use gasoline or even pay for bus costs to get to malls. As a result, online purchasing helps customers to get things at a lower cost (Román 2010). Various merchants compete for customers on the internet, and as a result, each company sells high-quality products at a low price (Mutz 2009). In comparison to physical shopping, which may limit a person to purchasing from a limited number of companies, a consumer has a larger selection of things to choose from (Gu et al., 2011). These benefits are causing an increase in the popularity of internet purchasing.
Finally, the convenience of internet buying is the primary reason why consumers enjoy it. Due to a lack of time due to work, inclement weather, and the absence of large lines, internet buying is more convenient than traditional shopping. It is critical to investigate why more and more people prefer online shopping since the findings will aid marketers in developing effective tactics and will also help consumers develop their attitudes toward online shopping. As a result, research into this area will raise people’s living standards and stimulate businesses, resulting in total economic development.
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