Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages To Order 5-10 Pages Description/Paper Instructions
Hello everyone, I have an Assignment for you today. This assignment must be DONE by Thursday, September 24, 2020, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:
Instructions
The purpose of this assignment is for you to evaluate the tools within an integrated marketing communication (IMC) program and to contrast the advantages and disadvantages of using various types of media to reach a target market. In this assignment, you will fill the shoes of a marketing manager within a company of your choice. As the marketing manager, you are responsible for evaluating the effectiveness of five advertising/promotional tools used by your selected company as well as the effectiveness of the media used. Begin by selecting a publicly-traded company. Utilizing a publicly-traded company will provide you with sufficient access to the promotional tools that you will evaluate. It is your responsibility as marketing manager to compile a 12-slide PowerPoint presentation that includes the following information:Provide an overview of your company.
Identify the primary target market(s) that your company attempts to reach.
Identify five advertising/promotional tools used by this company. Evaluate the effectiveness of each of the tools in reaching the target market.
Include promotional tools for at least three different mediums (i.e., television, internet, radio, direct mail, newspaper, yellow pages, magazines, outdoor, and cinema) that your company regularly uses. Evaluate the effectiveness of these media tools.
The promotional tools that you will be evaluating use various types of media. Describe the advantages and disadvantages of using various types of media to reach a target market.
As you are compiling your PowerPoint presentation, note that there is no need for a references slide, as you are not required to conduct research for this assignment. Use the “Notes” area to describe (or narrate) the contents on each slide. Feel free to be creative with the format of your presentation; however, be sure your presentation is professional and legible.Although the format below is not required, the following demonstrates one way that the content within the presentation can be organized:
Slide 1: The title slide can include your presentation’s title, your name, and the university’s name.
Slide 2: Briefly introduce the company and the product/service it offers.
Slide 3: State an objective for the IMC program, and identify the target market.
Slide 4: Discuss the first advertising/promotional tool, and evaluate the tool.
Slide 5: Discuss the second advertising/promotional tool, and evaluate the tool.
Slide 6: Discuss the third advertising/promotional tool, and evaluate the tool.
Slide 7: Discuss the fourth advertising/promotional tool, and evaluate the tool.
Slide 8: Discuss the fifth advertising/promotional tool, and evaluate the tool.
Slide 9: Provide an overview of the media’s advantages and disadvantages.
Slide 10: Discuss media tool #1 that is currently being used by this company, and evaluate the media tool.
Slide 11: Discuss media tool #2 that is currently being used by this company, and evaluate the media tool.
Slide 12: Discuss media tool #3 that is currently being used by this company, and evaluate the media tool
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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