The Role of Big Data in Modern Organizational Information Systems

May 16, 2023

The Role of Big Data in Modern Organizational Information Systems

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

“The Role of Big Data in Modern Organizational Information Systems”

Introduction

In the modern digital era, organizations are inundated with vast amounts of data generated from various sources. This explosion of data, known as big data, has the potential to revolutionize the way organizations operate and make decisions. Big data encompasses large, diverse, and complex datasets that cannot be effectively managed and analyzed using traditional data processing techniques. This article explores the role of big data in modern organizational information systems, highlighting its significance, benefits, and challenges.

Significance of Big Data

Big data has become increasingly significant in modern organizational information systems due to several reasons. Firstly, it enables organizations to gain valuable insights and make data-driven decisions. By analyzing large datasets, organizations can uncover patterns, trends, and correlations that were previously unknown, leading to improved operational efficiency, cost reduction, and informed decision-making.

Secondly, big data allows organizations to personalize their products and services. By analyzing customer data, organizations can understand individual preferences, behavior patterns, and needs, leading to personalized recommendations, targeted marketing campaigns, and enhanced customer satisfaction.

Furthermore, big data plays a crucial role in identifying and mitigating risks. Through advanced analytics and predictive modeling, organizations can detect anomalies, identify potential fraud, and proactively manage risks, thereby safeguarding their operations and financial well-being.

Benefits of Big Data

Big data offers several benefits to organizations. One significant advantage is enhanced operational efficiency. By analyzing large volumes of data, organizations can identify bottlenecks, inefficiencies, and areas for improvement in their processes. This allows them to streamline operations, optimize resource allocation, and reduce costs.

Additionally, big data enables organizations to develop data-driven strategies. By analyzing market trends, customer behavior, and competitor insights, organizations can make informed strategic decisions, identify new business opportunities, and gain a competitive edge in the market.

Moreover, big data facilitates innovation and product development. Through data analysis, organizations can identify unmet customer needs, anticipate market demand, and develop new products and services tailored to specific customer segments. This fosters innovation and enables organizations to stay ahead of their competitors.

Challenges of Big Data

While big data offers numerous benefits, it also poses several challenges to organizations. The sheer volume, velocity, and variety of data make it difficult to capture, store, process, and analyze effectively. Organizations need to invest in robust infrastructure, storage systems, and advanced analytics tools to handle and derive insights from big data.

Data security and privacy are additional challenges associated with big data. With large datasets containing sensitive customer information, organizations must implement stringent security measures to protect data from unauthorized access, breaches, and cyber threats. Privacy concerns also arise when organizations collect and analyze personal information, necessitating compliance with data protection regulations and ensuring ethical data practices.

Furthermore, data quality and data integration present challenges in utilizing big data effectively. Organizations need to ensure data accuracy, reliability, and consistency to derive meaningful insights. Integrating data from diverse sources and formats can be complex, requiring data cleansing, transformation, and integration techniques.

Conclusion

Big data has emerged as a game-changer for modern organizational information systems. By harnessing the power of big data analytics, organizations can gain valuable insights, improve operational efficiency, enhance decision-making, personalize products and services, mitigate risks, and foster innovation. However, organizations must overcome challenges related to data management, security, privacy, and data quality to fully leverage the potential of big data. Embracing big data and developing the necessary infrastructure, tools, and processes will enable organizations to thrive in the data-driven era and gain a competitive advantage in the marketplace.

The Role of Big Data in Modern Organizational Information Systems

RUBRIC

QUALITY OF RESPONSE	NO RESPONSE	POOR / UNSATISFACTORY	SATISFACTORY	GOOD	EXCELLENT
Content (worth a maximum of 50% of the total points)	Zero points: Student failed to submit the final paper.	20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.	30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking.	40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete.	50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing.
Use of Sources (worth a maximum of 20% of the total points).	Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper.	5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6^th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.	10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6^th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.	15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6^th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources.	20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6^th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.
Grammar (worth maximum of 20% of total points)	Zero points: Student failed to submit the final paper.	5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors	10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors	15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.	20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.
Structure of the Paper (worth 10% of total points)	Zero points: Student failed to submit the final paper.	3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6^th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6^th edition requirements whatsoever.	5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6^th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper	7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.	10 points: Student provides a high-caliber, formatted paper. This includes an APA 6^th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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