The Growth of Online Advertising for Businesses
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
The Growth of Online Advertising for Businesses
Online advertising has seen tremendous growth in recent years, as more and more businesses turn to the internet to reach their target audiences. The rise of social media platforms, along with the increasing use of mobile devices, has made it easier than ever for businesses to connect with potential customers and promote their products or services. In this article, we will explore the growth of online advertising for businesses and discuss some of the key factors that have contributed to this trend.
One of the most significant drivers of online advertising growth is the increase in internet penetration. As more people around the world gain access to the internet, the potential audience for online advertising grows. In addition, the rise of social media platforms has made it easier for businesses to reach their target audiences. According to a study by We Are Social, there are over 4.6 billion active internet users and 3.6 billion active social media users worldwide. This presents a huge opportunity for businesses to connect with potential customers through online advertising.
Another factor that has contributed to the growth of online advertising is the increasing use of mobile devices. As smartphones and tablets become more prevalent, more people are using these devices to access the internet and consume digital content. This has led to a shift in online advertising, as businesses are now focusing more on mobile advertising to reach their target audiences. According to a report by marketer, mobile advertising spending is projected to reach $365 billion by 2023, accounting for nearly two-thirds of total digital ad spending.
The growth of online advertising has also been driven by advancements in technology, such as programmatic advertising. Programmatic advertising uses algorithms and data to automatically buy and place ads, making the process more efficient and cost-effective. This has made it easier for businesses of all sizes to access the benefits of online advertising, regardless of their budget. According to a report by marketer, programmatic advertising spending is projected to reach $57 billion by 2023.
One of the major benefits of online advertising for businesses is the ability to target specific audiences. With online advertising, businesses can use data and targeting tools to reach their desired audiences based on factors such as demographics, location, and interests. This allows businesses to be more efficient in their advertising efforts and get their message in front of the right people. Additionally, online advertising allows businesses to track and measure the effectiveness of their campaigns, providing valuable insights for future marketing efforts.
Online advertising also offers businesses a cost-effective way to reach a large audience. Compared to traditional advertising methods such as television and print, online advertising is often more affordable and can provide a better return on investment. With the ability to track and measure the effectiveness of campaigns, businesses can optimize their advertising efforts to get the most out of their budget.
In conclusion, the growth of online advertising for businesses has been driven by a number of factors, including the increase in internet penetration, the rise of social media platforms, the increasing use of mobile devices, advancements in technology, and the ability to target specific audiences. Online advertising offers businesses a cost-effective way to reach a large audience, with the ability to track and measure the effectiveness of campaigns. As technology continues to evolve and more people gain access to the internet, the potential for online advertising will continue to grow, making it an essential tool for businesses looking to connect with their target audiences.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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The Growth of Online Advertising for Businesses
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