The Global View, Ethics, and Social Responsibility
Order ID | 53563633773 |
Type | Essay |
Writer Level | Masters |
Style | APA |
Sources/References | 4 |
Perfect Number of Pages to Order | 5-10 Pages |
This week, you’ll be speaking to a real corporation that performs international commerce.
Please do not use assignments from previous classes in this assignment.
The Investigation
Choose a worldwide service company that you want to work for. Research the marketing principles that affect the multinational corporation you’ve chosen as your subject, then write an APA paper that includes the following:
Describe the company’s principal line of business.
Name four of the company’s operating countries.
Explain in detail how the organization implemented the 4 P marketing mix strategy, including the following:
Competition
Market to be targeted
Product development strategy
Strategy for Distribution
a communication plan
Strategy for Pricing
Describe any variances in how this notion is implemented from one country to the next.
This work will be graded based on the additional criteria listed below.
A reference list must be included in your report. In the body of the work, all research should be cited. Your article should include in-text citations as well as related references. Please visit the APA lab for additional information about APA style. The paper should be written in the third person, thus pronouns like “I,” “we,” and “you” should be avoided. Direct quotations are strongly discouraged.
In addition to the body, your project should have a cover page, an abstract page, and a reference page. The main body of the paper should be 3–4 pages long, beginning with a one-paragraph introduction and concluding with a brief conclusion. The total length of the contribution will be 6–8 pages.
Please submit your assignment using the attached template as a Word document in APA format.