Take home assessment essay assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Description / paper instructions
1. Pick a consumer trend or a technology of your choice (e.g. back to basic, digitally together consumers, blockchain, AI, robotics, urbanisation, global middle class) and discuss its broad implications for one industry of your choice. Then, make a prediction on one business model(think about business model canvas)that will prevail in this industry in 5 years from now, and argue why this is the case. In doing so, address at least 3 concerns resulting from your prediction/the emerging consumer trend or technology.
2. Word limit= 1200 words
References and appendices are not included in the word count. You have 10% leeway (up/down) from the specified word limit.
3. I put 5 as reference number just for the purpose of filling, but there is no limit of how many you use it, use as much as long as it help your writing
4. please see attachment for grading guideline, write according to grading guideline.
5. also I have attached a sample full mark essay of this, you can refer to it or write as similar format. Make sure you read it before you write it.
6. please include a business model canvas in appendix just like how the sample essay has doneTake Home Assessment: marking criteria
Assessment criteria Description
Research and expertise (40%)(PLO1 and PLO4)
Select and discuss one critical trend or technology. This trend or technology should be pivotal in the development of your (Team) new venture idea as well as your personal growth
Collect extensive and robust primary and secondary sources to discuss the trend/technology and its relevance and impact on your industry of choiceMake a cl
Make a prediction about an emerging business model that will prevail in the industry 5 years from now. Your prediction should clearly state stakeholder value created, as well as any other specificity of the business modelDistinguish between observations (facts) and interpretations
Analysis (30%)(PLO2)
Collect a combination of confirmatory and disconfirmatory evidence to discuss your prediction about an emerging business model; ie make sure you dont fall into the confirmation bias trap. Address at least 3 serious non-obvious concerns
Use systematic frameworks in the design and testing of your predictions (e.g. if you are talking about user needs, relate it to user experience mapping and the various steps, if talking about business modelling, refer back to business model canvas, its components the more abstract model (e.g. platform))
Ensure that you identify all possible explanations of your observations (think McKinseys MECE, mutually exclusive and collectively exhaustive)
Inventiveness (10%)(PL05) Inventiveness can be shown in many ways. Here some examples:
o Present a novel prediction and/or novel approaches to test your prediction, eg using surprising but relevant sources of evidence
o Ensure you include arguments that are non-obvious, revealing, authentic, and practical
o Link the work done in this Assessment with broader learnings in this UoS, including cognitive strategies such as framing, analogical reasoning etc as well frameworks and theories discussed
Presentation (20%)(PLO3) Structure your arguments logically and link your points (e.g. how your interpretations are supported by observations)
Present a narrative structure that meaningfully discusses the development of your arguments, in which titles and headings are clear and grammar/spelling are excellent with minimal to no mistakes made
Use a consistent writing style and format / remove any spelling mistakes and grammatical errors
Include visuals, figures and tables as appropriate
Use Business School Referencing Guide for advice on suitable referencing styleAssessment criteria from UoS Outline.
Be able to demonstrate and integrate entrepreneurship and innovation knowledge, concepts, and principles in
a range of contexts. (PLO1)
Be able to identify, analyse, and solve business challenges reaching conclusions using fundamental concepts,
principles, and knowledge from the entrepreneurship and innovation fields. (PLO2)
Be able to communicate effectively and professionally. (PLO3)
Be able to recognise the need for, locate, evaluate and use information effectively. (PLO4)
Be able to use different strategies to explore opportunities and construct new ideas and solutions. (PLO5)
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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