Strategy in Action Case
|Subject||Strategy in Action|
This assignment is aimed at sharpening your ability to recognize the causes of performance problems in a hospitality operation. You will identify the aspects of the strategic planning process that contributed to these problems and develop strategies for addressing the problems that exist. Estimated word count: 1,500 to 2,000 words.
While there is no one definitive “Case Method” or approach, there are common steps that most approaches recommend to be followed in tackling a case study. It is inevitable that different Instructors will tell you to do things differently, this is part of life and will also be part of working for others. This variety is beneficial since it will show you different ways of approaching decision-making.
When you are doing the detailed reading of the case study, look for the following sections:
Opening paragraph: introduces the situation
Your case write up should summarize the following steps:
Defining the issue(s)
Be realistic! While you might be able to find a dozen alternatives, keep in mind that they should be realistic and fit within the constraints of the situation.
Strategy in Action Case Instructions
Doing nothing as in not changing your strategy can be a viable alternative, provided it is being recommended for the right reasons, as will be discussed below. Avoid the meat sandwich method of providing only two other clearly undesirable alternatives to make one reasonable alternative look better by comparison. This will be painfully obvious to the reader and shows laziness on your part in not being able to come up with more than one decent alternative.
Key Decision Criteria: Strategy in Action Case Instructions
A critical concept to understand, they answer the question of how you are going to decide which alternative is the best one to choose. Other than choosing randomly, we will always employ some criteria in making any decision. Think about the last time that you make a purchase decision for an article of clothing. Why did you choose the article that you did?
Key decision criteria should be brief, preferably in point form, such as:
Evaluation of Alternatives: Strategy in Action Case Instructions
If you have done the above correctly, this should be straightforward. You measure the alternatives against each key decision criteria. Often you can set up a simple table with key decision criteria as columns and alternatives as rows, and write this section based on the table. Each alternative must be compared to each criterion and its suitability ranked in some way, such as met/not met, or in relation to the other alternatives, such as better than, or highest.
This will be important to select an alternative. Another method that can be used is to list the advantages and disadvantages (pros/cons) of each alternative and then discussing the short and long term implications of choosing each. Note that this implies that you have already predicted the most likely outcome of each of the alternatives. Some students find it helpful to consider three different levels of the outcome, such as best, worst, and most likely, as another way of evaluating alternatives.
Structure of the Written Report for Strategy in Action Case Instructions
While different Instructors will require different formats for case reports, but they should all have roughly the same general content. For this course, the report should have the following sections (1-6) in this order:
Title page – title, your name, our course name/#, date, running header, and word count.
Action and Implementation Plan (not always needed – especially in short cases – but good value-added).
Strategy in Action Case Instructions
There are four required readings that could be considered and used in the case study.