Managers at each level of the organization use a type of SWOT analysis to identify strategies that will best position the company to achieve its mission and goals. The first step in a SWOT analysis is to identify an organization’s strengths and weaknesses that characterize the present state of the company. The next step requires managers to identify potential opportunities and threats in the environment that affect the organization in the present or possibly in the future. When the SWOT analysis is complete, managers begin developing strategies. These strategies should allow the company to attain its goals by taking advantage of opportunities, countering threats, building strengths, and correcting organizational weaknesses.
Use the company and SWOT analysis for Coca Cola
Congratulations! You’ve been hired as a manager and have been asked to analyze the current status of your new company.
Review Coca Cola’s SWOT analysis and other available sources to evaluate the strategic needs of the organization within a changing global environment. Use the Wk 2 Apply Worksheet for your evaluation.
This type of information is often found in the company’s annual report.
Wk2 – Apply: Organizational Analysis
Complete the worksheet based on your chosen organization. Use Business Source Complete and your selected company’s website, annual report, and other available sources.
Define your chosen company and its industry.
Identify the mission and vision of the organization.
Outline 1-2 major initiative for this organization. What are they currently doing to support these initiatives?
Describe the plans employed by the organization. Determine which types of managers create each type of plan.
|Type of Plan||Description||Type of Manager|
There are various factors within the external environment of an organization that impacts its strategy.
Analyze the organization’s SWOT analysis. Identify the internal and external factors. Include a link to the SWOT analysis in the Reference section of this worksheet.
Evaluate if the mission, vision, planning process, and SWOT analysis meets the current needs of the organization. Includethe following in your evaluation:
Include a link to theSWOT analysis.