Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Quantitative Application and Global Perspective: Segment Performance Evaluation using a 10K.
Names and ID #s: __________________________________ and ____________________________________
In this assignment you will analyze the performance of actual company divisions. Accounting standards requires publicly traded companies to disclose segment information in the notes to the financial statements. You will use Excel to create visually appealing data tables and bar charts to analyze division performance, and then comment on the results.
ALSO, put BOTH of your names on the FILE NAME of your Excel spreadsheet. In addition, you will need to submit this completed packet.
Followed please see the 10K weblink of Starbucks, which you can use to search segment reporting.
Starkbucks 2016 10K
https://www.sec.gov/Archives/edgar/data/829224/000082922416000083/sbux-1022016x10xk.htm
SECTION I
See the 10K (or annual report and 10K) for Fiscal year 2016 for Starbucks.
Locate the Table of Contents in the 10K. The Table of Contents for all 10Ks follow a standard format.
What is “Item 1” in the 10K Table of Contents? _________________________________
Go to “Item 1”
For Starbucks: read through the subsections of “Item I” that describes “General “and “Segment Information”. What are the 4 reportable segments (use their abbreviations)? _________________, __________________, ___________________, ____________________________________, plus ________________________________________. Make a mental note about what each segment sells and how they sell (distribution mechanism). Which “Note to the consolidated financial statements” contains segment reporting information? Note #___________
STARBUCKS: Go back to the Table of Contents for the entire 10k. What Item # are ALWAYS the Financial Statements in a 10k? ___ What page contains the Index for Notes to the financial Statements?________Go to the index. What page does your Note about Segments begin on?__________ Go to that page. Skim through the Note until you find the tables that contain the financial data for the 5 segments you listed earlier.
SECTION II
In an Excel spreadsheet, set up four column headings: Division; Assets; Operating Income; Revenue. Input the 2016 data (use division name abbreviations). (Do not include the total of all divisions.) Expand column widths as needed.
Use the “Number” section of the menu bar to format the data as “currency” (dollar signs and commas). Use the “decimal remove” button to delete unnecessary decimals.
Use “Format as a Table” or shading to improve the visual look of your data table. Play around with the different design options.
Next, you will be adding a graph to visually display this data. To do this, highlight the entire table. Then click on the “insert” tab on the menu bar. Then click on the “Column” Chart. Choose an appropriate layout from those available. Add a title to your chart. Expand the chart size if needed.
Add a textbox (“Insert” on menu bar; “Textbox”) and answer the following questions:
Briefly describe the segments. Give some examples of the products or describe geographical territory.
Comment on the graph: What stands out to you?
SECTION III
Add a new table somewhere below the first section. The second data table should have the following column headings: Division, ROI and Sales Margin. “Copy” and “paste” the division names into the new table.
For the first company division listed, insert formula commands to calculate ROI and Sales MarginTo insert formulas, highlight the cell where you want to place the answer. Then, for example, type in “=B2/B3” to divide the figure in cell B2 by the figure in cell B3.
Use the “Copy” and “Paste” commands to copy the same formulas into the appropriate cell for each division.
Use the “%” on the “Number” section of the menu bar to format the ROI and Sales Margin as percentages.
Add a column graph that compares the ROI of each division. Add a title and size the graph as needed. (Only the graph of the ROI is required. You do NOT need to make graphs of the other ratios.)
Add one textbox for EACH of the following:
ROI:
What does ROI tell management?
Which divisions have the best and worst or are they roughly the same? How do they compare?
How could a division of this company improve its ROI? Give me an example of a specific action that could be taken to improve ROI.
Sales Margin:
What does Sales Margin tell management?
Which divisions have the best and worst or are they roughly the same? How do they compare?
How could a division of this company improve its sales margin? Give me an example of a specific action that could be taken to improve sales margin.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. 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Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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