professional selling service case study
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Professional service selling
Introduction
Selling professional services means being paid for what you offer. People qualified in providing these professional services are known as professional service providers. In most cases, people tend to confuse them with consultants even though their occupations seem to have a relationship; consultants give advice and are not paid for it (Boussebaa & Faulconbridge, 2018). When a person is said to be a professional, it means the person holds specific skills that another person needs and is willing to pay for. Some organizations specify such services; some of these firms include accountants, advertising professionals, financial advisors, and lawyers. This firm’s main intention is to provide knowledge-based service to its clients.
Therefore, this article’s main agenda is how these firms market themselves differently in the market place. These firms’ way of competing in the market include; their way of asking questions, how they provide expert opinions, how they build creative solutions, and how they even develop relationships (Boussebaa & Faulconbridge, 2018). These selling ways are regarded as the firm’s secrets since each firm has to have a unique way of attracting its customers.
Ways of selling their services
In professional service selling, their critical success comes from their relationships. It’s easier to nature existing relationships since what they need is for the firms to give them qualified information and at the right time than start to developing new ones from scratch. Taking advantage of these relationships is the first step to them generating revenue. This is because one cannot take advantage of a bad relationship since regardless of what you have to offer, they may end up not being satisfied, unlike those customers with whom there is a good relationship established (Boussebaa & Faulconbridge, 2018). Some of the ways these firms take advantage of the established connections are by asking customers to refer them to their friends or buy more of their services, have customers give testimonials about how helpful their services have been to them. Some even ask their customers to act as references in case it is needed.
Another way professional firms sell their services is by taking networking to the next level. That is, looking for organizations with your target audiences instead of just visiting random network events. This helps them have a target list in mind and what to put their efforts in. The plan is to help them research and find useful information that they can use to offer their services, for when you can only be able to help when you have information about the targeted company (Boussebaa & Faulconbridge, 2018). The firms can also use social media to sell their services. This is an effective way of selling the services since social media is more effective even though it’s the most underutilized source. Some of these platforms can be LinkedIn. We all need to understand professional service selling because it’s not about the company or even promoting yourself, but it’s about helping other people.
Conclusion
Professional service selling needs uniqueness in ways such as developing a position that’s is best in the market that is the market position, the content the business is offering its customers in the market place, using the right technology and being innovative as well as carrying out an orientation to know your target customers and their needs. To have a competitive advantage, the firms need to implement diversity strategies for in this day and age, service buyers do not want to talk to service providers until they have made up their mind but to have an idea of how they can do what they want to do through the advice they are provided.
References
Boussebaa, M., & Faulconbridge, J. (2018). Professional service firms as agents of economic globalization: A political perspective. Journal Of Professions And Organization, 6(1), 72-90. https://doi.org/10.1093/jpo/joy014
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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