R&D projects consume a vast amount of resources and the outcomes are uncertain. For this reason, many advanced companies formulate a technology strategy that guides their R&D project selection process in a rational manner that best serves the company’s strategic intent. Decision makers use a variety of quantitative and qualitative tools to help them in this task. Your group assignment is to use any method (qualitative, quantitative, or combination of methods) that helps you in developing your technology strategy for the Back Bay Battery Company case.
1-page summary of your paper
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