You learned about consumer behavior in this module. An organization cannot persuade a customer to purchase a product or service without understanding the basics of “how people buy.”
In a 3-page paper, address these points:
When a customer continually returns to a given company because of satisfaction, we call that customer loyalty. In your paper, also include the following:
Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates.
Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below: