MKT574 Marketing Strategy Plan
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
MKT574 Strategic Marketing Plan is a course that teaches students how to develop a marketing
Part A: Environmental and SWOT Analysis of the Strategic Marketing Plan (Due in Wk 2)
Overview of the Business
Give a brief description of the business for which you are creating the plan. Include:Statement of Mission
Statement of Goals
Describe your product line.
Information about the company, such as its size.
Analytical Environment
Examine the factors that influence the company’s marketing activities.Factors of Competition
Examine the firm’s main rivals. When comparing your firm to its competitors, you can utilize a BCG Matrix or an attribute checklist. Explain any recent strategic initiatives taken by your competitors. Calculate the size of your market. Determine your company’s major competitive advantages.Forces of Industry
Examine the economic climate in the places where your company operates. Consider the economic impact on suppliers as well as variances within your sector.Forces Political
Examine the political dynamics at play. An election year or a law requiring your county to dramatically cut or eliminate plastic waste are two examples.Issues of Law, Regulation, and Ethics
Examine the legal, regulatory, and ethical issues that could have an impact on your company. Local legislation such as a prohibition on the use of plastic bags, the ability to install billboards, or a probable increase in direct mail regulation could all be taken into account.Forces of Technology
Examine whether emerging technologies or trends in the hardware and software industries will have an impact on your business.Social Factors
Examine societal trends to see how they might effect your company. Consider whether your firm will be affected by demographic trends, an increasing reliance on technology, or whether interest in your product will be affected by changing social values or growing preferences in how things are done.Current Markets of Interest
Define the existing target markets for the company. Describe these targets’ demographic, geographic, psychographic, and product consumption.Examine Your Current Marketing
Examine the firm’s current marketing strategies. Consider how consumers learn about the product, how they obtain product or service information, what may be involved in the purchasing process, and how much money is available for marketing. If you’re a startup, outline how your competitors are currently marketing their products.SWOT (Strengths, Weaknesses
Examine your company’s strengths, weaknesses, threats, and opportunities, and then consider how to address them in your marketing strategy.Strengths
Examine your firm’s competitive advantage. Consider key competencies, assets, location, processes, and other aspects of the organization’s approach to meeting client needs.Weaknesses
Determine whether the company’s existing marketing plan has any limitations. Consider whether your organization has a public relations or marketing weakness that needs to be addressed.Opportunities
Based on trends or environmental conditions, evaluate the prospects you see.Risks Assess the threats or constraints that may obstruct the company’s capacity to achieve its goals or obstruct marketing initiatives.
Converting Weaknesses and Threats into Opportunities and Strengths
In the marketing plan, turn weaknesses and threats into strengths, then strengths into opportunities. Consider the consequences of dealing with supplier relationships, integrating new technology, modifying the product line, or entering new markets.Objectives in Marketing
Based on the findings of the SWOT analysis, set marketing goals. Marketing goals must be in line with business goals, with the resources of the company factored in. The completion date for the aim, as well as how success will be judged, should be included in the objective. For instance, the corporation will increase its marketing efforts to target a new market niche of 21- to 29-year-olds. By June 2020, a tailored product will have been developed that will address the psychographic and technological needs of this age group. By January 2020, this plan is predicted to have achieved a 20% increase in overall revenues. Customer loyalty (willingness to recommend the product) is expected to rise by 30%.Part B: Analyzing Marketing Data (Due in Wk 4)
Internal Information
Examine the various internal sources of information available to you within the business, as well as the information you will receive from each. Identify 3-6 internal data sources. Rows can be added or removed as needed.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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