MBA 635 Milestone One Guidelines and Rubric
The final project for this course is the creation of a corporate social responsibility (CSR) addendum to the business plan you created in MBA 560: Marketing and Strategy. The CSR addendum will include a brief discussion of the mission, vision, and values of the company; the impact of trends in corporate culture and social responsibility on business ideas; and the potential ethical or regulatory issues that affect the corporate strategy and brand development. The CSR addendum will conclude with a discussion of the best potential outcome of the company’s CSR efforts and the intrinsic and extrinsic rewards for the company.
For this milestone, submit the Background Information portion of the final project (Section I), describing the company and business product, service, or other idea from the business plan you developed in MBA 560: Marketing and Strategy.
Note: If you have not yet completed a business plan in MBA 560, choose a company that you would like to research from the list below. Once you have chosen your company, you may complete this milestone.
Specifically, the following critical elements must be addressed:
Rubric
Guidelines for Submission: Your paper must be submitted as a 2-4-page Microsoft Word document with double spacing, 12-point Times New Roman font, one inch margins, and sources cited in APA format.
Critical Elements | Proficient (100%) | Needs Improvement (75%) | Not Evident (0%) | Value |
Background Information: | Concisely describes company, product or | Describes company, product or service, | Does not describe company and business | 40 |
Company Description | service, and business idea from business | and business idea from business plan or | idea from business plan or chosen | |
plan or chosen company | chosen company, but description is | company | ||
wordy or vague | ||||
Background Information: | Identifies target stakeholders and | Identifies target stakeholders and | Does not identify target stakeholders | 40 |
Target Stakeholders | relationship to mission, vision, and | relationship to mission, vision, and | and relationship to mission, vision, and | |
values of company | values of company, but identification is | values of company | ||
inaccurate and/or lacks detail | ||||
Articulation of Response | Submission has no major errors related | Submission has major errors related to | Submission has critical errors related to | 20 |
to citations, grammar, spelling, syntax, or | citations, grammar, spelling, syntax, or | citations, grammar, spelling, syntax, or | ||
organization | organization that negatively impact | organization that prevent understanding | ||
readability and articulation of main ideas | of ideas | |||
Total | 100% | |||