MAR4613 St Petersburg Wk 6 Impact of Social Media Marketing on Consumer Report

MAR4613 St Petersburg Wk 6 Impact of Social Media Marketing on Consumer Report

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages To Order	5-10 Pages
Description/Paper Instructions Question Description Statement of the problem (1-2 paragraphs). The purpose of a problem statement is to: 1 Ask what is not yet understood or ask why the problem is occurring. 2 Introduce the reader to the importance of the topic being studied. (http://libguides.usc.edu/writingguide/introduction/researchproblem) Include a situation analysis (1-2 paragraphs): What is the situation and setting of this phenomenon? Who does it affect? Define potential groups/customers who may be involved and specify what benefit your study could provide. Strengths and weaknesses involve an internal evaluation of the of the situation, while opportunities and threats are derived from what could affect the situation from outside political, social, or economic factors. Literature review (3+ paragraphs). Include your secondary research. Research the causal factors behind your topic and why this phenomenon is going on. To question deeply the reasons behind the superficial issue and assumptions and uncover the root causes underlying the “need” or “pain point.” A literature review provides the findings of what we (or science) knows about the topic thus far. What does the research say on the reasons behind why this is happening? Look into the key factors behind the topic and organize those each into paragraphs to discuss what you are finding out. Here is a guide to writing a literature review: https://www.lib.uoguelph.ca/get-assistance/writing/specific-types-papers/writing-literature-review Your literature review should include at least three paragraphs each on an underlying factor or subtopic. Include in-text citations for what you find from your sources like this (Sauers, 2019). Determine the probable cause of the problem. List what 2-4 variables you want to focus on to measure as possible root causes or to understand better. The research objectives (~1 page). Share what you are attempting to achieve. Include hypotheses (remember to have at least one relationship hypothesis), sample, constructs, and unit of measurement. The research method (1-2 pages) is proposed by the researcher to accomplish the research objectives. This section details topics such as what sample you use, data collection methods, and how you analyze the data (See Ch.6 and Ch.9). You need to use XL Data Analyst or StatCrunch to input your survey results into and run the analyses you have learned in this course. Share the means and N (the descriptive statistics) on the variables. Share tables and write a description of each. Preliminary findings (~2-3 pages). State what analyses you did to investigate your hypotheses and objectives. Add at least one relationship analysis result from your pretest/market test survey (must be a crosstab, correlation, or regression). You may use Excel, XL Data Analyst, or Statcrunch.com to input your data and get your analysis result table. Remember, under each table in a paper, write a sentence or two describing the table and the findings. Conclusion (2-3 paragraphs). Review the proposal’s goals and what you found. Make sure you write a full paragraph on what you would do next to continue. Last, share a paragraph on what you learned. 4+ references reference list. Include at least 5+ in-text cited facts in your paper. (See Purdue Owl APA for more.) Rubric Checklist: Statement of the problem (1-2 paragraphs). Literature review (3+ paragraphs). The research objectives (~1 page). The research method (1-2 pages). Preliminary findings (~2-3 pages). Conclusion (2-3 paragraphs). 4+ references reference list. Include at least 5+ in-text cited facts in your paper. (See Purdue Owl APA for more.) Ex. 1: https://docs.google.com/document/d/1HisjaS8SLS8JplmNTGiy_YXaFsxKhYBJITuwSPaHynM/edit?usp=sharing Ex. 2: https://docs.google.com/document/d/17qUBSL_gamqrsfgwR1jtEUnQ-3m2-7hd76fKUiewPqs/edit?usp=sharing
RUBRIC Quality of Response No Response Poor/Unsatisfactory Satisfactory Good Excellent Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization;  and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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