The purpose of this assignment is for you to analyze the major challenges in choosing to do business internationally. Development of critical thinking, acquired knowledge of international business and business entry is a focus of this assignment. Research and analytical skills are enhanced with the completion of this assignment.
Outcomes You Will Meet by Completing This Project
NOTE: All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).
Read the following case scenario
Micro Bike is a motor scooter/bike company based in Buckhead, Georgia. The company makes foldable “green” motor scooters for inner city use. Although sales have been rising in the United States, the market size and population density is significantly lower than what exists in Asia. Mark and Jessica Lapin are the owners of Micro Bike.
The Lapins have been studying growth trends for the industry because of increased online orders. Currently the business has gross sales of $3.2 million; 2017 projected sales of $4.9 million. The owner’s believe actual sales may exceed projected sales as online orders have doubled in the past three months. Forty-five percent of Micro Bike’s sales are comprised of e-commerce sales. Ecommerce sales continue to grow.
Three major countries (Japan, India, and Vietnam) within the Asian market show huge potential for the company. Most orders are coming from Ho Chi Minh, Mumbai, and Tokyo. The couple is considering going international while the market is still open to newcomers by opening an owner operated local dealership. Are these cities the best place to go? There is so much to consider. The Lapins need more information to make the decision.
Step One: Research
In this project, you will help Micro Bike research the idea of going global and then write a report that will be addressed to Mark and Jessica Lapin. To write the report, you will research the mobile scooter industry in the context of the elements below that will be discussed in the report.
After completing this part of the research, you are now ready to make a recommendation to Mark and Jessica Lapin.
Step Two: Which Country
Assume the answer is yes
Below are resources that will assist you in the research.
Sources to Start Your Research
Review the Paper
Read the paper to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.
Proofread the paper for spelling and grammatical issues, and third person writing.
Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered a student’s final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. (No exceptions will be considered by the instructor).
How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 5-7 pages in length excluding the title page and reference page. Write clearly and concisely.
The body of the paper should consist of a heading for each required element.
APA and writing are a focus of this paper and should be executed with the utmost attention to detail. Should you need help in any these areas of APA or writing, please refer to the APA module located in the content area of the course or ask the professor for guidance.
Use the grading rubric and instructions as guides. Be sure to cover all that is asked of you in the assignment and do so in a way that will guide the professor into giving a high grade. Finally, all work that you submit for this project should be your own. Remember your pledge to uphold academic integrity in all work that you prepare and submit
Requirements for the Assignment
Before you begin writing the paper, you will read the following requirements that will help you meet the writing and APA requirements.