Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
- Module Details
Module Name: Strategy, Enterprise and Innovation Module Code: LSBM306 Level 6 Credit Value 30 Module Leader: Knowledge Mpofu Academic Year 2020-21
- Assessment Structure
Item of Assessment Case Study Weighting This assessment is worth 60% of the module grade Word Limit 3,000 words Submission Deadline Tuesday 5 January 2021, 3pm Acceptable Formats for Microsoft Word Submission Feedback and Feedback and provisional grades will normally be due 20 Provisional Grade1 working days after the submission deadline Resubmission Date Friday 7 May 2021, 3pm
- Assessment 2 Details
3.1 Task
The word limit for this assignment is 3,000 words.
Read the short brief on Amazon below.
Case Background: Amazon
Successes and Failures of Amazon’s Growth Strategies: Causes and Consequences
By May 2017, Amazon shares traded at a record high, above USD1,000, which surpassed the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon had achieved unceasing growth, becoming the largest internet bookstore, the largest online marketplace, a global media company, and the most successful IT service provider. In 2015, the online retailer expanded to the brick-and-mortar retail business, launching Amazon Books across the US and beta-testing Amazon Go in Seattle. As of May 2017, Amazon was ranked ‘the most innovative company’ and the world’s fourth-largest company by market capitalisation.
To achieve this multi-faceted growth, Amazon has made countless strategic moves. The case explores
Amazon’s 20-year path for growth and introduces both successful and failed strategic moves.
Successful strategic moves are Marketplace, Prime, Amazon Web Services, and Kindle; failed strategic
- The grade is provisional until confirmed by the relevant assessment board(s). Your work will be marked in grades rather than percentages. This is considered to deliver the most accurate and fair outcomes for students. Each assessment that you undertake will be assessed using the common grading system. Information about the grading system can be found in your Student Handbook, Section 10.
The Grade Criteria can be found in Appendix C of your Student Handbook.
moves are Auctions, A9 Search Engine, Endless, and Fire Phone. By identifying commonalities and differences among them, the case shows the causes and consequences of Amazon’s at-once stellar performance and severe setbacks. The case study applies Blue Ocean Strategy concepts to analyse its market-creating logic for future growth.
Source
Kim M, W. C., Mauborgne, R., Koo, O. Y. (2017) Successes and Failures of Amazon’s Growth Strategies: Causes and Consequences. INSEAD.
Available online at: https://www.blueoceanstrategy.com/teaching-materials/amazon/ [Accessed 22 June 2020].
Write a report in response to the following tasks:
- Provide a brief introduction for your case study analysis report. (200 words)
- Using appropriate frameworks/models, identify and evaluate the key drivers of
innovation contributing to the success of Amazon. (700 words)
- Using appropriate strategy frameworks, critically analyse the different approaches undertaken by Amazon to help shape its entrepreneurial vision and business model.
Your analysis in this task may include, but is not limited to, examples drawn from Amazon’s competitive strategies at both the business unit level and corporate level.
(900 words)
- Critically evaluate the following statement: Amazon’s success can be attributed to the successful application of the “Blue Ocean Strategy”. In your response, apply
appropriate Blue Ocean tools and frameworks. (900 words)
- e) Write a clear conclusion that succinctly highlights the key aspects covered in your
report in answer to the tasks above. (300 words)
Additional guidance:
- You should examine the given case briefing material and undertake further reading from other sources, e.g. journal articles, business reports and credible online sources to become familiar with the strategies and entrepreneurial activities of Amazon.
- Use appropriate and relevant tools, models or frameworks, and examples to support your analysis in each task.
- Blue Ocean Strategy website also provides useful information and tools that can be applied to complete task (d) (https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/)
- Use Harvard Referencing system consistently in citations and the reference list.
- Submit this assignment as a Microsoft Word file.
Weighting of the tasks:
- Introduction is worth 5% of the overall grade for AS2.
- Task response to question (b) is worth 20% of the overall grade for AS2.
- Task response to question (c) is worth 30% of the overall grade for AS2.
- Task response to question (d) is worth 30% of the overall grade for AS2.
- Conclusion is worth 10% of the overall grade for AS2.
- Academic Conventions (i.e. structure based on the order of the questions above, layout, quality of Harvard Referencing, register and clarity of the response) is worth 5% of the overall grade for AS2.
3.2 Submission requirements
You must submit your assignment by using the Turnitin gateway in the module’s Canvas site.
Please Note: When you submit you will be asked to confirm you have referred to the Submission Checklist (see Appendix 1) and the act of submitting your work electronically will be taken as an acceptance of the Declaration of Authorship (see Appendix 2).
- Learning Outcomes for the assessment
This item of assessment covers the following learning outcomes. For the full list of learning outcomes for the module, please refer to the Module Study Guide.
- Critically analyse and evaluate the different approaches to shaping entrepreneurial vision and identifying opportunity.
- Analyse and evaluate internal resources and the external environment.
- Develop creative and innovative thinking.
- Analytical skills.
Appendix 1: Submission Checklist
- Have you checked Canvas messages/announcements for any additional/final details of the assessment?
- Are you submitting in the correct submission areag. if it is a resubmission of your second assignment it should be ‘AS2R’?
- Make sure you are submitting the correct final version of your work.
- Have you kept to the word limit? Remember, anything greater than 10% above the word count will not be marked.
- Have you addressed the assessment requirements as outlined in the Assessment Brief?
- Have you spell checked and proofread your work?
- Is your work formatted correctly and consistently?
- Are you submitting a document in the correct format?
- Is your work written in an appropriate academic style?
- Have you checked your citations and Reference List/Bibliography?
- Have you submitted your work to get a similarity report to check you have paraphrased where required?
- Have you read the Declaration of Authorship (Appendix 2)?
Appendix 2: Declaration of Authorship
By submitting this work electronically to Bloomsbury Institute and the University of Northampton, I confirm that I have read and understood the Declaration and Definitions below:
Declaration of Authorship:
- I hold a copy of this assignment which can be produced if the original is lost/damaged.
- This assignment is my original work and no part of it has been copied from any other student’s work or from any other source except where due acknowledgement has been made.
- No part of this assignment has been written for me by any other person except where such collaboration has been authorised and as detailed in the Assessment Brief.
- I have not previously submitted this work for any other course/module.
- Where applicable, I have included a declaration confirming external editorial or proof-reading services (see Appendix 3).
Definitions
I understand that:
- Plagiarism is the presentation of the work, idea or creation of another person as though it is one’s own.
It is a form of cheating and is a serious academic offence which may lead to expulsion. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data, and oral presentations. Plagiarism occurs when the origin of the material used is not appropriately cited.
- Collusion is working with someone else on an assessment task which is intended to be wholly your own work.
- Contract cheating/Commissioning is where you contract out an academic assessment to writers and purchase back the finished work and submit it as your own.
- Duplication/Replication is submitting the same material more than once for the purposes of obtaining academic credit.
- Fabrication refers specifically to the falsification of data, information or citations in an academic exercise, typically an assignment. This includes false excuses for missing deadlines and false claims to have submitted work. It may be specifically referred to as falsification.
- My completed assignment is submitted and checked for plagiarism through the use of plagiarism detection software called Turnitin.
Please note: Submitting work which is not your own and/or cheating in exams can be considered as fraud2 and handled in accordance with the University of Northampton’s Academic Integrity and Misconduct Policy. Penalties can include:
- Reduction in grade for assignment.
- Grade for module reduced to AG [fail for academic misconduct] and right to repeat module withdrawn.
- Termination from studies.
Further information on plagiarism can be found in your Student Handbook, Section 10.
- If a student is suspected of commissioning (e.g. paying someone to write an assignment for them), this could be classed as fraud under student disciplinary procedures, separate to academic misconduct procedures. If proven, the consequences would be severe, including removal from their course of study.
Appendix 3: Use of external editorial or proof-reading services
The University of Northampton’s Academic Integrity and Misconduct Policy (Sections 4.10 – 4.14) provides clear guidance on the use of proof-readers to check your work.
What you need to know:
- You can ask your tutors or our Learning Enhancement and Employability (LEE) Team (lee@bil.ac.uk) for advice and support on how to proof your work.
- Proof-readers should not make live changes to your work. They should only indicate where possible changes could be made.
- A proof-reader should not change the meaning of your work in any way.
- If a proof-reader’s comments or amendments do change the meaning of your work, this may be deemed as academic misconduct.
- If you do use a proof-reader you must declare this clearly when you submit your work. The declaration should be on the first page (cover page) of your assignment.
Example declaration:
“A proof-reader has helped me with this assignment. The proof-reader was my friend/name of proof-reading service/a family member/other. I have kept a copy of my original work with comments from the proof-reader.”
For more information please go to the policy itself, which is available in the Quality Enhancement Manual on our website.
Appendix 4
Extensions and Mitigating Circumstances
Information on Extensions and Mitigating Circumstances can be found in the Student Handbook, Section 10.
Applications for extensions and mitigating circumstances, with supporting evidence (such as medical certificates) should be made through the Student Self-service Portal (SSP).
The University of Northampton’s Mitigating Circumstances Policy document can be accessed through our Quality and Enhancement Manual: QEM Section 3: All Policies and Procedures.
Word Limits
All written assignments include clear guidance on the maximum amount that should be written in order to address the requirements of the assessment task (a ‘word limit’).
If the submission exceeds the word limit by more than 10%, the submission will only be marked up to and including the additional 10%. Anything over this will not be included in the final grade for the item of assessment.
Abstracts, reference lists, indented quotations, and footnotes are excluded from any word limit requirements.
In-text citations, embedded quotations, and all headings and titles are included in the word limit.
Where a submission is notably under the word limit, the full submission will be marked on the extent to which the requirements of the assessment task have been met. Generally speaking, submissions under the word limit fall short of the requirements of the assessment task.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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