Launch of Coca Cola New Product Paper
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages To Order 5-10 Pages Description/Paper Instructions
Description of the questionYou must pick a brand and come up with a new product, service, or collaboration between two companies (e.g., Adidas and Kanye West’s “Yeezy”) that the brand does not presently offer to customers. A few groups have made this error in the past. Otherwise, your paper will not be accepted unless you properly investigate the internet to confirm that your brand does not currently offer this product, service, or other similar item. Check with me if you’re unsure.Next, write a brand introduction/description that includes a brief history of the brand as well as a current SWOT analysis. Then, quickly describe the logic for your brand’s new product or service – especially, how would this new product help the brand? How will it meet a specific need or desire among customers? You don’t need to go into great detail because the 4Ps section is for that. Simply introduce the product and explain the rationale towards the conclusion of the introduction. An example of a rationale statement is as follows:“Blue Apron will partner with Amazon/Whole Foods to sell meal kits and fully prepared “meals to go” at all Whole Foods Markets in the United States. The goal of this new service is to offset Blue Apron’s steadily declining online subscriber base, which is causing them to lose market share. Between January 2017 and January 2018, the corporation lost 50% of its online subscribers (source). The partnership’s goal is to establish Blue Apron as a high-quality “meals-to-go and meal kit brand” for consumers looking for healthy food options.”After that, you must conduct a full 4Ps analysis, which includes the following categories: product, price, placement, and promotion. Your new product, service, or cooperation proposal must be directly related to the 4Ps analysis.To structure your paper, you must use the following subheadings:IntroductionRationale for SWOT Analysis of a New Product or ServiceProduct, Pricing Model, Placement, and Promotion Work in a 4 Ps Analysis citations (in-paper citations and a list of citations in APA format at the end of your paper)Your paper’s word count should be between 1000 and 1300 words of content (about four to five pages). Supporting references, sources, and the like are essential and must exist both within your text and in a separate Works Cited section at the end of the paper. This paper requires at least FOUR industry sources. Refer to sources throughout your paper and in your separate cite/source list in APA style. Ensure that your Works Cited page is well-organized, easy to read, and that in-paper citations are BOLDED. I strongly advise you to number your sources and cite them in your paper. I double-check all of your sources for accuracy, as well as the citation pattern in your document. To ensure that you handle all deliverables, thoroughly check the grading rubric for this project.
RUBRIC
Quality of Response No Response Poor/Unsatisfactory Satisfactory Good Excellent Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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