Largest Major Auto Insurance Companies In North America Essay

Largest Major Auto Insurance Companies In North America Essay

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Largest Major Auto Insurance Companies In North America Essay

Largest, Major, Auto, Insurance, Companies, North America, Essay

You are employed in the corporate IT department of UR Covered, Inc., which is one of the largest major auto insurance companies in North America. Based on a yearlong study, your company management has identified a mobile application as an opportunity to improve customer service in the area of claim management.

There are both positive and negative arguments presented by management on how the mobile application can influence customer relationships. As a result, management decided to form a dedicated committee to study the problem further. The committee has two months to complete the study and will then return and present their results to management.

Based on the additional study results, management believes they will be able to make a much more informed decision that is in the best interest of both the company and its customers.

As an IT business analyst, you are selected by management to perform the IT study of the mobile application. You will follow the IT company standard project

process to complete the outputs supporting the initiation and discovery steps. The resulting output model will be presented to management for a GO/NO GO decision. In the event there is a GO decision, the model output will be used as input to the remaining project steps of construction, verification and validation, and closeout. In the event of a NO GO, the resulting output documents will be archived accordingly and the project will move to closeout.

The following information was noted during management meetings and should be able to get you started:

In the monthly management meeting, one of the agenda items was to discuss the claims management system. This system is over 5 years old now and it does a fantastic job of managing customer claims internally for case managers. The case manager is responsible for the entire workflow beginning with the initial claim request and ending with the final customer follow-ups after a claim has been completed.

The system is well integrated with accessibility via the web for all people involved with the claim, including car repair shops, auto body, paint shops, etc. The web application screens are user friendly however they do require a computer to access. Based on the case manager contact with customers as well as other survey based feedback channels, it was determined that customers would prefer to use a mobile application because they don’t really use a computer any more. They found that they called their case manager instead of logging into the web application.

As the discussion continued regarding the mobile application, the managers believed that it was a great idea. The discussion began to dive further into details and some managers quickly recognized that maybe a mobile application would not be good for the customer relationship. The contact with the case manager and customer was more personal. The mobile application may cause a customer to feel disconnected and lose that personal connection.

Another concern was ensuring that the information provided was accurate. One claim manager provided the following example. Consider that the customer checks on the status of a claim to find that it is in a pending status. This internal status is meaningful and positive to the case manager who can properly communicate the interpretation of the pending status, whereas the customer becomes stressed because they interpret this status as meaning their claim is not approved.

The management team agreed that they all were in favor of a mobile application. However, they wanted to perform further analysis to ensure that the application could keep the personal connection with the customer.

The information below outlines the high-level requirements and scope of the mobile application as agreed on by the management team:

• The mobile application is intended to provide customers an alternate communication option with their case manager.
• It is to be an extension of the current process and not a replacement of the current process.
• It will need to represent information in the same manner that a case manager would. For example, internal system status will need a mapped customer status.
• It should have options for alerting the customer to new information.
• It should have two-way communication for the case manager and customer, for example, a message area that each can write/read/respond to.
• It should have the case manager’s online business card with an option to immediately dial the case manager from the mobile application.
• It will need the same security IDs and levels as already exist in the web application.
• It was decided that this mobile application would first be designed for an Apple iPhone/iPad platform.
• It will integrate with the existing claim management system database.
• It is to be an actual iOS application versus a mobile version of the current claims management website.

The study is not expected to solve all the IT infrastructure details but it is expected to focus on the end user experience.

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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