Introduction to Healthcare Marketing Essay
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages To Order 5-10 Pages Description/Paper Instructions
In this discussion, you will have the opportunity to explore marketing strategies that are specific to healthcare. To begin, introduce yourself to your classmates and instructor. Briefly discuss your background, describe your professional goals, explain what you hope to gain from this course, and share what you enjoy doing in your free time.
Then, read Case Study 2.1 in Chapter 2 of your Marketing Health Service textbook and reflect on what you know about marketing and the concepts presented in the module in responding.
RMC deemed the campaign a success but was not able to specifically determine which promotional techniques had the most impact. To continue your initial post, discuss what you think prompted RMC to invest the time and resources to develop and promote this service line. From among the marketing techniques employed, which do you think would have been most effective in reaching the target population? Support your response by citing fundamental marketing concepts presented in your assigned readings.
In your response posts, respond to peers who selected a different marketing technique than you did in your initial post. Explain why you think the technique you selected in your initial post was more effective in reaching the target audience. Or describe how your peers’ posts helped you to understand how a different technique might be more effective.
To complete this assignment, review the Discussion Rubric document.
For each discussion, you must create one initial post and follow up with at least two response posts.
For your initial post, do the following:
Write a post of 1 to 2 paragraphs.
In Module One, complete your initial post by Thursday at 11:59 p.m. Eastern.
In Modules Two through Eight, complete your initial post by Thursday at 11:59 p.m. of your local time zone.
Consider content from other parts of the course where appropriate. Use proper citation methods for your discipline when referencing scholarly or popular sources
Classmate # 1
Keirsa Nimmons posted Jun 29, 2020 11:45 AM
Hello class,
My name is Keirsa and I am currently in the BS Healthcare Administration program. I work as a Clinical Research Coordinator with the Department of Human Genetics in Georgia for the past 3 years. I also deal with the National Registry organizations in compiling data for different genetic diseases. I have 5 more terms to go before graduation and I am excited. I was born and raised in Brooklyn, New York, and have resided here in Georgia for 5 years. I look forward to working with you all.
This course will be a whole new adventure for me and I hope to learn in detail about marketing. Marketing is all around us, and we already undoubtedly see and hear it from TV, social media, newspaper, email, radio, and even on billboards and city buses almost the entire day.
I think the massive baby boom generation Millenials made RMC spend all of this time and money throughout this service area. With baby boomers wanting even more medical services, it’s only wise to use advertising strategies to those that need it for the service provision. I assume some strategies would have been useful in targeting baby boomers. Between the group involvement and collaboration was perhaps the most successful strategy. I presume civic engagement since their neighborhoods include a lot of Millenials. In using this strategy, you are drawing their interest just as they are doing in caring for their culture. Yet when it applies to this intended audience, contact could be just as powerful too.
Although interaction advertising uses externally and internally tools, it covers more advertising fields that will touch the baby boomer generation. Besides, there are many approaches such as in-person interaction, electronic means, visual, and or written communication when it comes to interacting. Every one of these attributes contributes to making a monetary improvement for younger generations when attempting to get them to use other new products.
Throughout it all, I fell that RMC has taken major initiatives in change. I think they took wise measures, they began modestly and afterward finished aggressively with media advertising. I did also respect the fact that the families were able to get involved with the health care decisions that were being offered.
Classmate # 2
Anne Lichota posted Jun 29, 2020 4:08 PM
Hello class!
My name is Anne I am from Houston, Tx. I am a mother of two teenagers. I love to ride horses and go to the casinos in my free time. I have worked on the business side of healthcare for the past 8 years currently pursuing my bachelor’s degree in Healthcare Management. My goals are to become a director in patient access in my facility in the great state of Texas. I hope to gain the knowledge of the marketing side of healthcare as marketing has been big in branding your business and what you stand for in hopes to gain and maintain revenue.
First, I believe RMC’s marketing was deemed a success due to the internal market being familiar with the program and its demands to its potential customers. The PR people took an aggressive approach by hitting all levels of publications including insurance providers that attract the targeted populations. They educated providers of the benefits which they can send referrals (to me seemed like the best tactic) and transparency of open houses to the public. (thomas p.3) I do think the extraction from an internal database is one of the key factors to its success. (Thomas p2) The RMC took the time and dedication to determine where they were going to get the best results they could market there brand to the people it was likely to help the most.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
CLICK ON THE LINK HERE: https://www.perfectacademic.com/orders/ordernow
Do You Have Any Other Essay/Assignment/Class Project/Homework Related to this? Click Here Now [CLICK ME] and Have It Done by Our PhD Qualified Writers!!