Content of the Assignment Purpose of the Assignment
This assignment’s goal is to assist students consider the importance of social, legal, and ethical issues that may develop with their product or service, as well as the consequences of actions made within those frameworks. It is intended to assist students in comprehending ethical and legal considerations surrounding marketing tactics. This understanding aids in the development of marketing tactics in their marketing plan, preventing such complications. The executive summary of the marketing strategy is neither a summary or a conclusion, but rather a summary of what the plan comprises and what it does not.
Steps to completing the assignment
Note: As stated in the grading guide, the Social, Ethical, and Legal Implications assignment is part of the overall marketing plan. It is not a separate piece of writing.
Marketing Plan and Outline (resources)
Any company’s total success is harmed when it produces and markets a product without respect for ethical, legal, or social factors.
Assess the ethical, legal, and social challenges affecting your product or service in two markets: the United States and one international market in a maximum of 700 words. The term “domestic market” refers to the market in which the company’s headquarters are located. If you choose a domestic market that is not the United States, your other market must be the United States. This will be added to your Marketing Plan’s Target Market section.
Include the following in your list:
Create a system for tracking and controlling marketing performance. This procedure could be represented by a flowchart, but it is not essential (flowcharts do not count towards your word count requirement).
Formulate a maximum 350-word executive summary for your marketing plan that includes at least the following elements:
Elements of an executive summary that must be included:
Objectives stratégiques
Services or Products
Element(s) of the executive summary that are optional:
Needed Resources
Outcomes Expected
Incorporate adjustments and ideas from the instructor’s weekly feedback into the previous weeks’ parts. Each week of the course should be represented in the marketing plan, including:
Week 2: Target Markets and Promotions, as well as the Product Life Cycle (Week 3)
Marketing Communication and Brand Strategy (Week 4) Price and Channel Strategy (Week 5)
Legal, Social, and Ethical Considerations, Executive Summary (Week 6)
APA guidelines should be followed when formatting your paper.
Please turn in your assignment.
Social, Ethical, and Legal Implications Grading Guide Guide to Grading
Resources:
Grammar and Writing Guides from the Center for Writing Excellence Reference and Citation Generator