Analyze the environmental situation of Airbnb in Africa. Your environmental analysis must contain demographic, economic, trade, social, cultural, legal, regulatory, and political factors. (Hint: Refer to your Week 2 Global Marketing Plan Part 1 assignment).
Discuss how market research, information systems and big data will help you understand the region better.
Discuss the company’s CSR and social responsiveness strategies particularly in the selected region.
The Global Marketing Plan Part 2 Final Paper
Must be 10 to 13 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center’s APA Style (Links to an external site.) resource.
Must include a separate title page with the following:
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.