Fresno City College Bud Light Super bowl Commercial Discussion
Order ID HDHEOO4773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages To Order 5-10 Pages Description/Paper Instructions
Description of the questionBud Light was temporarily forbidden from implying in its advertising that rival beers Coors Light and Miller Lite contain corn syrup by a judge on Friday.MillerCoors LLC sued Anheuser-Busch Companies LLC in March for Bud Light commercials pointing out that Coors Light and Miller Lite employ corn syrup in their brewing processes, and the ruling granted sections of a preliminary injunction requested by MillerCoors LLC.Anheuser-Busch Companies LLC, a subsidiary of Anheuser-Busch InBev, launched the advertisement during the Super Bowl (Links to an external site.) SA, BUD 1.00 percent (Links to an external source.) aired multiple Bud Light commercials that featured corn syrup (Links to an external site.). It carried on after the game, with billboards touting Bud Light as having “100% less corn syrup” than the competition. MillerCoors claimed in their complaint (Links to an external site.) that the advertisements “deceive beer consumers into believing that Miller Lite and Coors Light include corn syrup and high-fructose corn syrup.” According to the firm, neither beer contains corn syrup by the time it reaches customers, and high-fructose corn syrup is never used.It asked for an injunction prohibiting Bud Light from making corn-syrup claims against Coors Light or Miller Lite again, as well as a ban on the running of certain spots, including the original Super Bowl ad, and a requirement that Bud Light run “corrective” advertising.Anheuser-Busch advertising that claim Bud Light includes “100% less corn syrup,” describe corn syrup as an ingredient in Coors Light or Miller Lite, or mention corn syrup without reference to the brewing process were temporarily blocked by U.S. District Judge William Conley in Madison, Wis., on Friday. Anheuser-attempt Busch’s to dismiss the bigger case was denied.MillerCoors Chief Executive Gavin Hattersley said in a statement, “We are pleased with today’s judgement that will require Anheuser Busch to amend or eliminate advertisements that were obviously designed to mislead the American consumers.” “As the market leader, Anheuser Busch should aim to expand the beer category rather than destroy it through false advertising.”The verdict was hailed by Anheuser-Busch as a triumph because it preserved Bud Light’s Super Bowl ad, and the company said it hopes to continue broadcasting the original advertisement as soon as this weekend.In the face of a two-decade decline at the hands of wine and spirits, brewers are fighting for market share. According to the Distilled Spirits Council, beer’s proportion of U.S. alcohol sales declined to 45.5 percent last year from 56 percent in 1999, while spirits increased to 37.3 percent from 28.2 percent and wine increased to 17.2 percent from 15.8 percent.QUESTIONS FOR YOUR PAPER INCLUDE THE FOLLOWING:In your own words, create an opening to this report that includes crucial details about the case, the people involved, and the issues that must be resolved. You can be as creative as you like with this introduction as long as you provide the reader with all of the pertinent information for this case. 1 What is the definition of deceptive advertising? Why do we have anti-deceptive advertising regulations in the United States? Who might be injured as a result of these practices? Who stands to gain? 2 Please read the following court case. What are the issues that this case raises? 3 Can a preliminary injunction be used in this case? What was the purpose of the request? What was the judge’s decision? Why? 4 What concerns the plaintiff about the defendant’s actions? What harm could it possibly do? What was the extent of the information and advertising? 5 What were each of the parties’ reactions to the ruling? How could both parties believe they had triumphed? What is the current status of the case? 6 CONCLUSION: If you were a judge, what decision would you make in this case and why? Was this a case of misleading marketing? Why do you think that is? Please elaborate on your findings.
RUBRIC
Quality of Response No Response Poor/Unsatisfactory Satisfactory Good Excellent Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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