Finding and evaluating extant data
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Finding and evaluating extant data
Extant data, or data that is already available, can be very helpful for any marketing research project. Because it is already available, there is no need for your company to spend the time or the money to repeat studies or surveys that have already been done. A quick scan of extant data at the beginning of a research project can save a lot of time and help companies decide how to best budget their time and resources. Using extant data can also be problematic, however. If a study was conducted for a different purpose than yours, results may not be exactly applicable to your situation. Also, sometimes it can be just as difficult or expensive to get ahold of data as it is to perform the actual research. Therefore, it is important to examine sources of extant data carefully and make good decisions about when it is appropriate to rely on existing information and when you need to conduct primary research yourself.
Find and evaluate extant data that could be useful for solving Advanced Automotive Concepts’ problems, which you identified in Topic 2. Review the details in Case 5.2 and your description of problems and research objectives. Then complete a report of potentially useful extant data for Nick Thomas. Your report should list the major problems that need to be addressed. For each problem, identify a minimum of 2-3 promising sources that could be useful. For each source, include:
- A bibliographic citation in APA format.
- A short paragraph (3-5 sentences) that summarizes the content of the source.
- A short paragraph (3-5 sentences) of evaluation. Explain why Thomas would want to pursue this source and identify its potential strengths and drawbacks.
Address your report to Thomas in memo format with an appropriate memo heading (you can utilize a standard Memo template in Microsoft Word for this assignment).
APA format is not required (except for the bibliographic citations), but solid academic writing is expected.
Nick Thomas is very concerned. He knows there are a number of issues that will impact consumers’ decisions regarding automobiles they will demand in the future.
- What is likely to happen with gasoline prices in the future?
- Will alternative fuels such as compressed natural gas or electricity perform compared to gasoline in terms of miles per gallon, costs per gallon, and so forth?
- How many consumers believe in global warming?
- Of those who do believe in global warming, how many believe that it is a problem caused by mankind?
- How likely is it that consumer attitudes for the environment will manifest in terms of choices for automobiles?
If Zen Motors is really going to consider more fuel-efficient cars, Thomas knows he needs information on which fuel-efficient cars are selling well and which alternative fuels are the closest to being developed.
(THESE ALSO NEED TO BE ANSWERED)
- What types of secondary information should Nick Thomas seek?
- Select one particular topic from those that concern Thomas. Go to your library’s databases and find current articles on the topic. List the database and the search terms you used to find the articles.
- Write a short summary of the contents of the articles you found relative to the issue selected in question 2.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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