effective employer branding memo assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Review corporate career websites to determine what is effective employer branding. Then write a 3-4 page memo to recommend strategies to be implemented for branding by CapraTek.
In today’s markets, a brand that stands for something and stands out from the crowd goes a long way to sell products as well as attract high quality employees. The HR team can contribute to the brand by helping the marketers tell the story of the unknown service ethic of the company or how they inspire their diverse employees. The brand of the company is a part of the employee experience from attraction to departure.
While the brand attracts, it also reinforces connection and commitment between employee and organization. It is also representative of the organization’s culture. When employees tell others about their company, the culture and brand are wrapped into one story. Every time an employee shares information about the organization, it is a story about challenges, successes, and failures. These stories give listeners a feel for the company’s character—is this a company that is resilient, persistent, competent, caring? How the story is told matters. The individual reflection can yield pride or resentment. Once in the organization, the candidate will either embrace the culture or not. One of the elements that influence this is the employee’s personal alignment to the mission of the organization. If what attracted the applicant to the company transitions to a sense of belonging and common purpose, that employee will be proud to work for their organization. When employees are proud of their company’s work, there is a foundation or engagement that is supported by culture.
SCENARIO
Alley, an HR pro at CapraTek, laughed upon realizing that Molly didn’t know about CapraTek’s many charitable works. “CapraTek has many divisions! I know you work in public affairs, and maybe what the company does in IT research may not seem to be the kind of contribution to society you were hoping to make. However, one of CapraTek’s divisions is committed to the development of orphan medications. Do you know what those are?”
“No,” Molly replied slowly. “Not really. Honestly, Alley, I don’t think there is much information on the pharmaceutical part of the company in the public domain.”
“Well, there are diseases called ‘orphan diseases.’ They’re called that because they either affect 200,000 or fewer people worldwide, or the disease is common but ignored because it is far more prevalent in the developing world. It isn’t profitable to create medications to treat or cure these diseases because so few people have them, or because the people who have common diseases like malaria and tuberculosis are poor. I’m not sure if you know this, but it can cost upwards of two billion dollars to develop a single drug, and some of those don’t make it through FDA trials. CapraTek, though, researches treatments for orphan diseases, and we forgo profits. This is something the company does to improve society through better health. We work along with two other companies, sharing the burden of finding cures and treatments, and I think it’s pretty wonderful.”
“Alley, I had no idea,” Molly said. “Robert, what about you?”
“Nope, not a clue,” replied Robert. “Molly, if people in CapraTek’s public affairs office don’t know about this, then I guess nobody does. Maybe your job is a little more important than you thought! As a public affairs and HR pro, what do you recommend we do to get this aspect of who we are and what we do into the media?”
YOUR CHALLENGE
As a member of the CapraTek HR team, you have been tasked to write a 3–4 page internal memo about employer branding and how it can benefit organizations like CapraTek. You will submit the internal memo to the company leadership team in order to recommend the changes that you would like to make to the CapraTek career website.
INSTRUCTIONS
- Read the Maurer article and review the Google careers website.
- Maurer, R. (2019). Despite worker complaints, google is still world’s most reputable employer. HRNews, Retrieved from http://library.capella.edu/login?qurl=https%3A%2F%…
- Look for information about corporate culture, benefits and compensation, social responsibility, and career development.
- How would you assess their brand as a candidate?
- Select two more corporations and review their career websites for comparison. Select other tech companies of similar size—such as Facebook and large tech companies—and look for the same characteristics as the Google site.
- Write a 3–4 page internal memo about employer branding and how it can benefit the organization. Include the following in your memo:
- To, From, Internal Memo: Employer Branding, Date.
- Follow a format similar to a normal paper, including an introduction, conclusion, and the following elements:
- Describe an overview of the employer branding concept and its benefits to an individual employee and the organization.
- What is “brand?”
- What is the impact of branding on potential employees?
- How can recruiters use the employer’s brand to attract people?
- How does employer branding influence strategic retention?
- Analyze the three most influential features to include on a company career website: benefits, compensation, culture, social responsibility, or career development. Give examples of how each feature can be done well based on your website reviews.
- Describe what kind of branding and recruitment would attract you as a career candidate.
- Explain best practices for responding to negative reviews on social media about an organization’s employer brand.
Submission Requirements
The deliverable for this assessment applies professional skills in Human Resources Management (HRM) to workplace situations which you will likely encounter in your day-to-day work in HRM. As part of your learning, we focus on the development of effective professional communication skills for the workplace. Other requirements include the following:
- Length of paper: Your memorandum should be 3–4 double-spaced pages, including the resources page.
- Organization: Make sure that your assessment writing is well-organized, using headings and subheadings to organize content for the reader.
- Font and font size: Times New Roman, 12-point.
- Number of resources: A minimum of five resources, not including course readings.
- Evidence: Support your assertions with data and in-text citations. Use current APA format for in-text citations and create a reference list at the end of your documents.
- APA formatting: Resources and in-text citations are formatted according to current APA style and formatting.
- Written communication:
- Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
- Write for a specific audience, using the vernacular of the profession.
- Use spell-check and other tools to ensure correct spelling and grammar.
Requirements: 3 pages
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
CLICK ON THE LINK HERE: https://www.perfectacademic.com/orders/ordernow
Do You Have Any Other Essay/Assignment/Class Project/Homework Related to this? Click Here Now [CLICK ME] and Have It Done by Our PhD Qualified Writers!!