Customer Relationship Marketing Essay Assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Customer Relationship Marketing Essay Assignment
Individual Assignment 2 Scenario: Best Buy
As a team leader of a consulting company, John Landers is in deep thought wondering how to
develop a presentation to the client firm, the Best Buy next month. (Please read the Case 4-1: Best Buy
of the textbook). Last few years, market condition deteriorated dramatically with increased online
competition and reduced customer spending. The tough business conditions and slow economic
recovery drive many corporations into more intense customer relationship marketing programs. In
addition, increased use of online and mobile shopping and e-purchase can threaten the growth and
survival of the physical retail chains. John needs to collect any relevant information and document all
these new developments in his report. Based on the assessment, John should develop alternative value
based market segments, segment profiling, and relationship marketing options for the client firm.
In his presentation, John thinks that he needs to perform the client firm’s life time value analysis and
customer portfolio analysis. John believes that he needs to answer the following questions for his client
firm.
- What specific factors should Best Buy include in calculating its customers’ lifetime value?
Calculate the lifetime value of typical customers and identify value based segments for Best Buy.
Choose 2-3 value based segments and describe their typical customer profiles.
- What is the impact of Best Buy’s new customer strategy on its customer portfolio? What
recommendations would you offer to Best Buy in managing its customer portfolio?
- Write a 2-3 page report. Please refer to the ‘relationship marketing templates’ including the excel
table in the textbook. Make any needed assumptions and use your best estimates in calculating
the lifetime value. You may include the excel table as an appendix in your report.
- Open the ExpiredLetter-01.docx start file. If the document opens in Protected View, click the Enable Editing button so you can modify it.
- The file will be renamed automatically to include your name. Change the project file name if directed to do so by your instructor, and save it.
- Apply the following formatting changes to the entire document:
- Select the entire document.
- Change the Before and After paragraph spacing to 0 pt.
- Change the line spacing to Single.
- Change the paragraph alignment to Left.
- Change the font and font size to Calibri and 11 pt.
- Turn on Show/Hide and press Enter at the end of each paragraph to add a blank line after each paragraph (including the last paragraph).
- Type and format the opening lines of the business letter.
- Press Ctrl+Home or move your insertion point to the top of the document.
- Type the current date (use January 1, 2020 format) and press Enter four times.
- Type the following inside address and press Enter two times after the last line: Mr. Rick Hermann 9035 Masi Drive Fair Oaks, CA 95528
- Type Dear Mr. Hermann: as the salutation and press Enter two times after the salutation. One blank line displays between the salutation and the body of the letter.
- Add 72 pt. Before paragraph spacing to the date line.
- Type the closing lines of the business letter.
- Place your insertion point on the blank line below the last body paragraph and press Enter.
- Type Best regards, and press Enter four times.
- Type the following closing lines: Emma Cavalli Realtor Consultant Placer Hills Real Estate
- Press Enter two times after the company name and type your reference initials in lowercase letters.
- Move a paragraph and sentence.
- Move the third body paragraph so it appears before the second body paragraph. Confirm one blank line displays between each of the body paragraphs. If a blank space displays in front of the first word in the third paragraph, delete it.
- Move the last two sentences in the new second body paragraph (“A lot of detail . . .”) to the beginning of the paragraph. Verify proper spacing displays between sentences.
- Apply formatting to text in the business letter.
- Select “Placer Hills Real Estate” in the first body paragraph and apply Bold and Small caps formatting.
- Select the first sentence in the third paragraph including the period (“The service and experience . . .”) and apply Italic formatting.
- Select the writer’s name at the bottom and apply Small caps formatting.
- Select the writer’s title and apply Italic formatting.
- Select the company name below the writer’s title and apply Bold formatting.
- Use Smart Lookup to research selected words.
- Select “Fair Oaks” in the first body paragraph.
- Click the Smart Lookup button [References tab, Research group]. The Search pane opens on the right.
- Review the research results in the Search pane.
- Click the X in the upper-right corner of the Search pane to close the pane. IMPORTANT: If this is the first time you have opened Smart Lookup, you will need Turn on intelligent services to let Office get web results for your highlighted text, and then continue to the next step. If you cannot turn on the services, skip the rest of this step and continue to step 10.
- Use the Read Aloud feature [Review tab, Speech group] to read the first two body paragraphs.
- Add the following document properties:
- Title: Expired Letter
- Company: Placer Hills Real Estate
- Manager: Kelsey Kroll
- Author: Emma Cavalli (right-click and choose Remove Person to remove existing author)
- Spell and grammar check the entire document, apply changes where necessary, and ignore proper nouns.
- Save and close the document (Figure 1-102).Word 1-4 completedFigure 1-102 Word 1-4 completed
- Upload and save your project file.
- Submit project for grading.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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