|
Description / paper instructions
I do not need need a power point for this order , there was a mix up , also i have sent to the writer to ignore the project proposal and the power point, please find below the content of the email i have sent to the writer “Please pay no attention to the attachment “project proposal” , plus the power point , those 2 supposed to be with another order , also please let me know if you still need 6 pages for the case study , if not , then put them in another order for me”
instructions strictly as per the attached file
Please choose “Developing people” under “People” as a topic .
Also i added a project propsal attachment to be aligned with case study
For project you need to use some statistical calculations. So use excel and upload the data sheet if applicable , if needed, if not then all is good.
Please pay no attention to the attachment “project proposal” , plus the power point , those 2 supposed to be with another order , also please let me know if you still need 6 pages for the case studay , if no
A research prospectus (2 – 3 pages) is a plan or research design (for your pre-approved topic) that covers:
- Your research question and Title (tentative)
- The methods and data you plan to employ to answer your research question
- A brief evaluation of the existing scholarly literature on your proposed research question
- Limitations of the project
- What you hope to achieve with this research (implications for your field)
- An initial reference list or bibliography of scholarly sources you plan to use to conduct your research
Marks : 5%
- Tentative Tile should be given
- Structure
- Above said Contents
- Up on approval of proposal and start working final version. No change in title or proposal/project will be allowed.
Course code : RESM 250
Course Name : Business Research Methods
Type of Assignment : CASE STUDY
% of Course Work : 25 %
Limitations : 3000 words with APA style
Time for Submission : 9th Nov 2019, 11.55 PM
CLO’s Covered:
K1 : Understand the role of marketing research in the knowledge economy
K2 :Evaluate the effectiveness of various research methods for decision making,
K3 :Develop critical awareness of their own strengths and weaknesses as learners of marketing research methods
A Gentle Reminder: Best practice in writing up a case study report
Writing a case study report involves following a few rules. These are as follows:
- A case study report is not an essay: it is a call for action, to be read by the company’s managers and executives. Thus, it is of the utmost importance to state immediately, in the introduction, the report’s conclusion (the action to be considered). This will avoid lengthy argument and digression. The report should then set out the reasons for this recommendation, rather than being written in an “investigative” mode which only identifies the solution at its conclusion.
- A written report is a means of communication: to facilitate this, it should include a table of contents, page numbering, and all the other basic requirements of a properly formatted document.
- A case study report should follow the structure: “This is the main problem of the case study […] The secondary problems are these […] To solve these problems, this is what we recommend […] and here are the reasons why […]” Finally, some pitfalls to avoid:
- A case study report should not simply paraphrase the text provided. Avoid at all costs rewriting the case word-for-word, or copying figures, tables or graphs already included in the case study.
- Recommendations should be clear and unambiguous, and supported by as much corroborative data as possible.
- The presentation style of a document is as important as its content: both elements affect the reader’s perception of the analysis proposed. The report should be written in a simple, direct and concise style.
- Finally, subjective phrases such as “it seems”, “I (we) believe”, “in my (our) opinion”, and “it is obvious that” should be avoided.
Include Figures if relevant
Case Studies by Topic
- The External environmenttopic features case studies covering the following topics:
- The Financetopic features case studies covering the following topics:
- The Marketingtopic features case studies covering the following topics:
- The Operationstopic features case studies covering the following topics:
- The Peopletopic features case studies covering the following topics:
- The Strategytopic features case studies covering the following topics:
Reference for More cases and details
https://businesscasestudies.co.uk/case-studies/by-topic/marketing.html
https://som.yale.edu/news/2017/12/top-40-most-popular-case-studies-of-2017
http://public.tepper.cmu.edu/ethics/AA/mgtmini.htm
RUBRICS for CASE STUDY
Case Study Grading Rubric |
|
% |
Below Standard |
Approaching Standard |
At Standard |
Exceeds Standard |
| Clear explanation of key strategic issues
• The problems, scope, and seriousness was clearly identified in the discussions.
• There was a well focused diagnosis of strategic issues and key problems that demonstrated a good grasp of the company’s present situation and strategic issues.
• Effective Executive Summary
• Did not waste space summarizing information already found in the case. |
20% |
Shows little understanding of the issues, key problems, and the company’s present situation and strategic issues.
Executive summary missing or poorly constructed |
Shows some understanding of the issues, key problems, and the company’s present situation and strategic issues.
Executive summary inadequate |
Shows adequate knowledge of the issues, key problems, and the company’s present situation and strategic issues.
Executive summary adequate |
Shows superior knowledge of the issues, key problems, and the company’s present situation and strategic issues.
Effective Executive Summary |
| Valid arguments; analysis of( financial )performance with relevant supportive detail
· Logically organized, key points, key arguments, and important criteria for evaluating business strategies were easily identified
· Critical issues and key problems that supported the Case Analysis were identified and clearly analyzed and supported. |
20% |
Critical issues and key problems that supported the Case Analysis were poorly identified, analyzed, and supported.
|
Critical issues and key problems that supported the Case Analysis were not clearly identified, analyzed, and supported.
|
Critical issues and key problems that supported the Case Analysis were partially identified, analyzed, and supported.
|
Critical issues and key problems that supported the Case Analysis were clearly identified, analyzed, and supported.
|
| Appropriate analysis, evaluation, synthesis for the specific industry identified
· There was complete data on which to base a thorough analysis
· Key change drivers underlying the issues were identified.
· Synthesis, analysis, and evaluations were clearly presented and supported in a literate and effective manner. |
20% |
Analysis of key change drivers and the underlying the issues inadequate.
|
Analysis of key change drivers and the underlying the issues were not identified.
|
Analysis of key change drivers and the underlying the issues were partially identified |
Analysis of key change drivers and the underlying the issues were clearly identified |
| Conclusions and recommendations are congruent with strategic analysis
· Specific recommendations and/or plans of action provided.
· Specific data or facts were referred to when necessary to support the analysis and conclusions.
· Recommendations and conclusions were presented and supported in a literate and effective manner. |
20% |
Effective recommendations and/or plans of action not provided.
Specific data or facts necessary to support the analysis and conclusions was not provided. |
Effective recommendations and/or plans of action inadequate.
Specific data or facts were not referred when necessary to support the analysis and conclusions. |
Effective recommendations and/or plans of action were partially provided.
Specific data or facts were occasionally referred when necessary to support the analysis and conclusions.
|
Effective recommendations, solutions, and/or plans of action were provided.
Specific data or facts were referred when necessary to support the analysis and conclusions. |
|
Proper organization, professional writing, and logical flow of analysis. APA formatting
· Logically organized, key points, key arguments, and important criteria for evaluating the business logic easily identified.
· Key points were supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
· Proper grammar, spelling, punctuation, 3rd person objective view, professional writing, and syntax.
|
20% |
Key points were poorly identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
Grammar, spelling, punctuation, professional writing, and syntax needs significant improvement |
Key points were not identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
Grammar, spelling, punctuation, professional writing, and syntax needs improvement |
Key points were partially identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
Adequate grammar, spelling, punctuation, professional writing, and syntax
|
Key points were clearly identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
Excellent grammar, spelling, punctuation, professional writing, and syntax |
|
