Case 9-2 C.H Robinson Worldwide Inc Paper

Case 9-2 C.H Robinson Worldwide Inc Paper

Description/Paper Instructions

Case 9-2 C.H Robinson Worldwide Inc Paper

Case 9-2 C.H Robinson, Worldwide Inc,Paper

1.What are advantages and disadvantages of using Navisphere? Make sure that you dis- cuss this from the viewpoint of both customers and contract carrier

Many companies have developed services in logistics through IT enabled platforms such as cloud computing, etc. Cloud based systems are helping the customers and solution providers to dynamically respond to the daily requirements of the transporting industry.

Navisphere is an online platform that provides solutions to the logistics and transporting needs to stakeholders. Navisphere is an online platform promoted by a logistics service provider headquartered in the US. The cloud-based service provides various solutions to the transportation requirements. Advantages of the system are as follows.

• System can be accessed from anywhere in the world
• All modes of transportation can be availed from a single dashboard
• Uses pay only for entities used
• Up front capital investment is not required from the users
• Total logistics management can be achieved through the platform
• Shippers have access to wider voices in making transportation decisions

Disadvantages are as follows

• System is not effective for less than truck load cargo
• Smaller customers needs are no completely addressed in the system

3.What type of companies are good targets (potential users) for Navisphere®? Make sure that you discuss specific characteristics of target customers such as size, industries to which they belong, technological capabilities, and geographic locations.

The Navisphere tool that helps the shippers to manage their supply chain is one of the popular cloud-based tools. The cloud-based platform is owned by CHR, a large third-party logistics provider. Because of the superior truckload services, rail connectivity and strategic support to the business houses across the globe, Navisphere can be used in the following industries.

• Multinational companies having operations in many countries
• Large pharmaceutical companies
• Manufacturers of specialized medical equipment
• Commodity and bulk material sellers
• Military organizations
• Shipping service providers

Yi-Post:

1. What are advantages and disadvantages of using Navisphere? Make sure that you discuss this from the viewpoint of both customers and contract carriers.

The system is not very effective for less than truck load (LTL) cargo, which wouldn’t be very useful for customers who have smaller shipments, and their needs aren’t completely addressed within the system. This could cause the company to experience a loss in their customers who do not ship truck loads due to the fact that the system isn’t much tailored toward them.

Some of the advantages of Navisphere transportation include the following:

• Access the system form anywhere in the world which provide convenience.
• All transportation modes will be available in a single dash board.
• Users only pay for services used.
• Shippers has access to wider choices in transportation options.

3. What type of companies are good targets (potential users) for Navisphere? Make sure that you discuss specific characteristics of target customers such as size, industries to which they belong, technological capabilities, and geographic locations.

Freight view is perfect for those companies who are below Walmart size. These companies do not have products that would require full truck but still need a truck to fulfill orders, there is also peak time for example, Christmas. Where they might have more products to ship so they would need a TL instead of LTL.

If a company does not have the ability to obtain and maintain software this work perfectly for them since all they need is an internet connection to be able to access the browser. For those business that are locations not within reach of a transportation, this would be the way to get the products out to them.

2. Based on your answer to Question 1, what are the three primary risks that you believe YAP must address?Why?

The three Primary risks that must be addressed are:  Shipment delays or loss due to hurricanes, piracy problems and Reduced packaging and biodegradable packing materials.  The product being shipped is high value, somewhat fragile, and susceptible to theft, therefore measures taken in each of these categories should be the highest priority.

The weather is an element that cannot be controlled, therefore dynamic re-routing tools must be in place to avoid poor weather.  Ensuring that adequate packing and protective packaging is used to minimize chances of product being damaged by weather or temperature issues.  Security measures must include strategic routing, to avoid pirate hot spots, generic packaging and descriptions, and cargo tracking technology to minimize any possibilities of theft.

3. What do you recommend that YAP do to mitigate each of the three risks identified in Question 2?

To mitigate each of the three risks identified I recommend that YAP develop and implement a risk management strategy that includes vetting all carriers in the areas of their business, including their record and model, personnel training, accident or incident reports, service usage, documentation process and procedures for accuracy, contract terms, risk management, cargo management, and supply chain handling procedures, security measures and practices, including types containers used, shipment logistic planning practices, and technological capabilities for the routing, tracking and security of packages from pick-up to delivery.

References

Novack, R. A., Gibson, B. J., Suzuki, Y., & Coyle, J. J. (2019). Transportation: a global supply chain perspective(9th ed.). Boston: Cengage Learning.

Kwaku’s Post

2. Based on your answer to Question 1, what are the three primary risks that you believe YAP must address? Why?

Based on my answer in Question 1, the three primary risks that I believe YAP must address are:

• “If shipments are late or incomplete, retailers will penalize us with vendor chargebacks. You know they will hit us with small fines for delivery mistakes.”
• “I’ve been reading about all the piracy problems experienced by ocean carriers. You know, a 20-foot container of our product has a retail value of nearly $875,000.”
• “You’ve got to consider temperature sensitivity issues. If the product freezes, we won’t be able to sell it.”

I choose these three primary risks because they represent major risks to YAP based on their probability of happening and the impact they will have on the company. Late or incomplete shipment will cause their retailers to penalize them with fines. Piracy reduces the ability of shipping companies to trade by sea. A product that is kept at adequate temperature during transport can be quickly compromised if it sits in the sun on a loading dock upon arrival.

3. What do you recommend that YAP do to mitigate each of the three risks identified in Question 2?

First of all, YAP must regularly review and update risk management plans. Due to the fact that risks are not static, it is imperative for YAP to regularly re-evaluate the probability and expected impact of risks. This will help the organization evaluate whether its previously selected plans are still appropriate and effective.

If YAP is affected by piracy, they may cover their losses by raising the cost of their transport services. To solve the temperature-sensitive issues, products require to be shipped with a system that will control temperature through the entire packaging and shipping process, not just during transport.

Because risk management and mitigation plans are not perfect. Testing, experience, and actual disruptions will need action plan changes and developments to better deal with the risks being encountered. The goal of the risk review stage is to determine a repeatable, measurable, verifiable validation process that can be run from time to time to continually verify the organization’s ability to manage risk.

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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