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Carrot or Stick Health Behaviour Change Discussion
Read Helen O’Connor’s article Carrot or Stick? Message Framing to Motivate Health Behaviour Change
Techniques used to persuade and influence people can take many forms. Advertisers for instance are trying to persuade customers to come to their store, click on their website, buy their new product, etc. Other business communications may be trying to gain support for an initiative or motivate employees to increase production. One well-known motivational strategy is referred to as the carrot and/or the stick. The carrot represents a reward or benefit from doing the desired behavior whereas the stick represents a punishment or negative consequence of failing to do the desired behavior.
Discuss whether you think a “carrot” or “stick” approach is more effective for you personally (or for a business you are involved with), or whether neither is truly the best way to motivate. Be sure to give your reasons and experiences as to why. Have you seen effective and ineffective uses of either technique in advertising, persuasive emails, marketing campaigns, etc.?
MMU Communications Essay
Group Observation 2:
Below are the requirements for group observation 2
The purpose of this observation is to gain insight into participants’ orientations toward public problems by disclosing how they use language to emphasize some meanings and diminish other possible meanings. To accomplish this, you are going to compare how people depict the same problem based on materials generated through preferably face to face interviews. Everyone in your group will be observing the rhetoric on the problem they are studying for your term project.
Divide yourselves so that your group interviews different participants, preferably those who hold different, if not also opposing, perspectives on the problem. Conduct brief interviews with at least three people who are participants. Ask them (1) what sticks out in your mind as the most significant development or event on this topic in the past two or three years? (2) what is the most important issue, in your mind, on this topic? (3) what is the most significant local value that you think is at stake ion this topic? (4) what reason or reasons do those who don’t share your view offer for their position? (5) why do you disagree with them? Your interview observations will provide evidence for analytical claims made in TPR #2.
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