Business and Economics Business Plan

THEPLAN

Theinformationgatheredaboveis the basisfor developing aplan foryour product/servicein thetargetmarket.In this section,you examinehowto overcome the opportunities, problems,and threats identifiedin the previous sectionstoengendermaximumsales and profits.The actionplanreflects,in your judgment,the mosteffective means of marketing your product in thecountrymarket.You also devise budgets, expected profits or losses,and additional resources needed to implement theproposed plan.

ExecutiveSummary (Summaryofthekeypointsfromthe entiresection,listing the mostimportant itemsthatthe busyexecutive should be awareof; about 1 to 2pages long)

a.MarketObjectives

TargetMarket(S) (specific description of themarket) ExpectedSales

ProfitExpectations

MarketPenetrationandCoverage(whatspecific areas of thecountry willyoutarget and towhatdegreeshouldthe firmemphasizesalesin themarket)

b.ProductAdaptation,orModification (indicate howandwhythe productshouldbe adaptedfor the market)

CoreComponentPackagingSupportServices

c.MarketingCommunications

Advertising(objectives,media mix, messaging appropriateforthe market,costs) SalesPromotions (if appropriate;objectives,types,costs)

PersonalSelling (style appropriate for themarket,needed adaptations) OtherCommunicationsMethods

d.Distribution (from origin to destination) Ports (origin port,destination port)

Mode(ocean, rail, air,or highway; advantages and disadvantagesof each;Note,in mostcases,thefirmwill useocean)

e.Packaging(includemarking andlabeling regulations,containerization, and costs)

f.Documentation (regarding bill oflading, commercial invoice,invoice, export declaration,certificate oforigin,insurance,special documentation)

g.FreightForwarder (in most cases, thefirmwill require a freightforwarder.Hereyou should recommend some freightforwarders, including names andaddresses.Thesecanbefound online bysearching keywordssuch as“freight forwarder,Portland”)

h.ChannelsofDistribution (micro analysis; inthis section,yourecommenddetailson specific typesof distribution).

Retailers (relevant onlyif dealing in aretail product and selling through retailers! Include hererecommendationson type and number of retail stores,retail markupsforproducts,and methodsof operation)

WholesaleIntermediaries (including typeand numberofintermediaries, recommendedmarkup, methodsof operation including cashor credit)

ImportandExportAgents(relevantif exporting)

i.Warehousing (type,location)

j.FinalPrice(s) (your price mustincorporatethecostsof getting theproduct to thefinal customer – shipping cost,inland transportationcost,insurance,

tariffs, localtaxes,markups,and desired localmarkup)

k.TermsofSale(e.g.,Exworks, FOB,CIF) (to understand these terms, you can refer to the export.gov link below)

l.PaymentMethod(s)(e.g.,cash inadvance,open account, or letter ofcredit)

m.MarketingBudgetSellingExpense

MarketingCommunicationsExpenseDistributionexpense

ProductcostOthercosts

n.ResourceRequirementsFinances

PersonnelProductioncapacity

Appendixes(Includehereanyuseful supplementarymaterial such as,forexample, helpful tables or charts, highlyspecific reportsfrom the U.S.government,special industry-specificmarket reports, or news articles that areparticularly relevant toyour company.)

You will be following the instructions below

The Company and country will be

BP (British Petroleum) Oil plans on entering the Pakistan market

This is a full business plan needed on how they plan on going into this market.

*Please be detailed with this plan*

THEPLAN

Theinformationgatheredaboveis the basisfor developing aplan foryour product/servicein thetargetmarket.In this section,you examinehowto overcome the opportunities, problems,and threats identifiedin the previous sectionstoengendermaximumsales and profits.The actionplanreflects,in your judgment,the mosteffective means of marketing your product in thecountrymarket.You also devise budgets, expected profits or losses,and additional resources needed to implement theproposed plan.

Executive Summary (Summaryo f the keyp ointsfromthe entiresection,listing the most important items thatt he busy executive should be awareof; about 1 to 2 pages long)

a.Market Objectives

TargetMarket(S) (specific description of themarket) ExpectedSales

ProfitExpectations

MarketPenetrationandCoverage(whatspecific areas of thecountry willyoutarget and towhatdegreeshouldthe firmemphasizesalesin themarket)

b.ProductAdaptation,orModification (indicate howandwhythe productshouldbe adaptedfor the market)

CoreComponentPackagingSupportServices

c.MarketingCommunications

Advertising(objectives,media mix, messaging appropriateforthe market,costs) SalesPromotions (if appropriate;objectives,types,costs)

PersonalSelling (style appropriate for themarket,needed adaptations) OtherCommunicationsMethods

d.Distribution (from origin to destination) Ports (origin port,destination port)

Mode(ocean, rail, air,or highway; advantages and disadvantagesof each;Note,in mostcases,thefirmwill useocean)

e.Packaging(includemarking andlabeling regulations,containerization, and costs)

f.Documentation (regarding bill oflading, commercial invoice,invoice, export declaration,certificate oforigin,insurance,special documentation)

g.FreightForwarder (in most cases, thefirmwill require a freightforwarder.Hereyou should recommend some freightforwarders, including names andaddresses.Thesecanbefound online bysearching keywordssuch as“freight forwarder,Portland”)

h.ChannelsofDistribution (micro analysis; inthis section,yourecommenddetailson specific typesof distribution).

Retailers (relevant onlyif dealing in aretail product and selling through retailers! Include hererecommendationson type and number of retail stores,retail markupsforproducts,and methodsof operation)

WholesaleIntermediaries (including typeand numberofintermediaries, recommendedmarkup, methodsof operation including cashor credit)

ImportandExportAgents(relevantif exporting)

i.Warehousing (type,location)

j.FinalPrice(s) (your price mustincorporatethecostsof getting theproduct to thefinal customer – shipping cost,inland transportationcost,insurance,

tariffs, localtaxes,markups,and desired localmarkup)

k.TermsofSale(e.g.,Exworks, FOB,CIF) (to understand these terms, you can refer to the export.gov link below)

l.PaymentMethod(s)(e.g.,cash inadvance,open account, or letter ofcredit)

m.MarketingBudgetSellingExpense

MarketingCommunicationsExpenseDistributionexpense

ProductcostOthercosts

n.ResourceRequirementsFinances

PersonnelProductioncapacity

Appendixes(Includehereanyuseful supplementarymaterial such as,forexample, helpful tables or charts, highlyspecific reportsfrom the U.S.government,special industry-specificmarket reports, or news articles that areparticularly relevant toyour company.)