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Bayer 4Ps Promotional Mix Questions
I’m working on a marketing question and need an explanation and answer to help me learn.
using Bayer as a company and product/service, you will answer the following questions
Define the 4 Ps for your product/service.
How have the 4Ps of your product been influenced by the pandemic? Provide a detailed description for each.
What promotional mix does the company employ? Do you see the elements of the promotional mix changing as we come out of the pandemic and buying perhaps shift to some degree again?
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