BADM 214 Principles of Marketing Research Essay

BADM 214 Principles of Marketing Research Essay

Description/Paper Instructions

BADM 214 Principles of Marketing Research Essay

BADM 214, Principles, Marketing, Research, Essay

It is very important for people to know and understand the events that are happening across the globe. This assignment is designed to have you read one article from a newspaper, magazine, or web site and to analyze those articles. Forbes.com and Mashable.com are good websites, but you can also search the web for news regarding a marketing topic from our book. Articles should pertain to events happening in our world today, such as something you see in the news.

Do not pick an educational article that gives advice, as this is not a current event. If you would like to double check that your article is appropriate, you may email a link to the article (this is not required) no later than 48 hours before the due date.  Make sure you include which chapter and topic apply to the article.

This assignment should be typed, but you may use the format on this page. Make sure you use the headings (Topic, Title, Article Source….), not just numbers. Paragraph form is not necessary. This assignment is worth 100 points. Please email me with any questions.

You are to include the following criteria in your assignment (notice criteria continue on second page):

1. Topic: 10 points
2. What is the topic of your article?
3. What chapter AND subject content in our book does it relate to? If the topic does not correlate with the chapter and subject you state, you will receive zero points.
4. Title: 5 points
5. What is the title of your article? Use exact wording.
6. Article Source: 10 points
7. Where did you find the article? Be specific. Insert link to article.
8. What date was the article published?
9. Summary: 25 points
10. Briefly, in your own words, summarize the content of the article.
11. Five sentence minimum
12. Reaction: 20 points
13. Take a position on the issue contained in the article.
14. How do you feel about the event?
15. How does this event affect you? If the event does not affect you, choose another article.

iii. Four sentence minimum

6. World Impact: 15 points
7. How does this event impact the world?
8. Three sentence minimum
9. Grammar/Spelling: 15 points

This is an example of a current event assignment from a different course, but it is a good guide as far as formatting goes!

Current Events Assignment #1

BADM 105: General Business Administration

8. Topic:
9. The topic of this article is entrepreneurship.
10. This topic is discussed in Chapter 6, Starting Your Own Business: The Entrepreneurship
11. Title
12. “Fiji Water’s David Gilmour Takes Aim At New Start Up”
13. Article Source:
14. http://www.forbes.com/sites/stevenbertoni/2013/02/13/fiji-waters-david-gilmour-takes-aim-at-new-start-up/(Forbes.com)
15. February 13, 2013
16. Summary:
17. David Gilmour is a serial entrepreneur that has founded over twelve companies. His Fiji water is the number one imported water in the United States. In 1969, he opened the first of many South Pacific Hotels. His latest start up is Wakaya Perfection, which is a powdered ginger product. The product is made on his private island in Fiji.
18. Reaction:
19. Take a position on the issue contained in the article.
20. How do you feel about the event? I am impressed that David Gilmour has been and continues to be successful at 81 years-old. The article explains that Mr. Gilmour has worked hard to achieve his current success. He is the perfect example of a serial entrepreneur.
21. How does this event affect you? Knowing how important entrepreneurship is to our nation’s economy, this article reminds me that although many start-ups fail, many do succeed. Mr. Gilmour’s story reminds me that hard work and calculated risk-taking can pay off in the long run. This article makes me think harder about my quest to be a successful entrepreneur in the field of facial products.
22. World Impact:
23. Mr. Gilmour has started businesses in many different countries. His ventures have impacted the global economy, and his products and services continue to enhance consumers and businesses. His new ginger powder product is already being sold on Amazon.

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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