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Apollos Communication Ethics Sets of values Journal
I’m working on a communications case study and need support to help me learn.
The following podcast returns to a journalistic series by O’Brien (2018). He interviews Cyrus Massoumi, one of the pioneers of fake news. While it’s interesting to hear about how he earns money, it’s even more important to recognize that, regardless of whether you agree with his beliefs and actions, he identifies as a marketer (i.e., communication professional) and bases his professional decisions on his own set of values.
O’Brien, M. (2018, May 2). A junk news pioneer–with Cyrus Massoumi, part 1. Retrieved from https://milesobrien.com/junk-news-pioneer-cyrus-ma… (This is 55:00, so listening to the first and last sections will be fine)
O’Brien, M. (2018, May 3). A junk news pioneer–with Cyrus Massoumi, part 2. Retrieved from https://milesobrien.com/junk-news-pioneer-cyrus-ma… (This is also long, at 54:00–if you can listen to most of it that would help but the first and last segment will suffice)
In your entry, answer the questions below. Show each question followed by your answer. APA format.
Listen to the podcast about Cyrus Massoumi. Like it or not, it is important to recognize that he identifies as a marketer (i.e., communication professional) and makes decisions based on his own set of values.
Name at least 2 values that influence how Cyrus Massoumi thinks and acts as a marketer. For each value, discuss at least 1 way in which it has affected his professional decisions.
Where do you think his values come from? Just himself or elsewhere?
Next week, you will start a critical examination of an actual moral problem that has surfaced in your current career as a communication professional or a potential problem that may arise in your future dream job as a communication professional. Throughout this examination, you will need to apply values. You’ve already identified your personal values in your previous journal entry. Now do the following:
Find and attach the values and codes of conduct of the organization where you currently work or hope to work as a communication practitioner or researcher. The website of the organization is a good place to start. Then identify at least 1 value or principle that resonates with you.
Find and attach the code of conduct that relates closest to your current or dream job as a communication practitioner or researcher. Although this course shares some professional codes, you are welcome to use something else. The websites of professional associations are good places to start. Then identify at least 1 value or principle that resonates with you.
UCLA Instagram Features Analytical Review
Features: identify the different features in Instagram, highlight the important ones, that allow brands to
connect with their consumers. Think in terms of viral content, tone, interaction, etc.
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