Analysis of Johnson and Johnson’s General External Environment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Analysis of Johnson and Johnson’s General External Environment
Assignment
Your team has started with new managerial positions at Johnson & Johnson. Alex Gorsky, the
Chairman of the Board and CEO, was particularly interested in hiring your team because of your
multidisciplinary view of businesses and your expertise in corporate strategy.
At this point, your team only has a snapshot of Johnson & Johnson’s situation. Nonetheless,
Gorsky wants to have a report of your preliminary analysis and thoughts about Johnson &
Johnson’s future. You have a meeting with Gorsky next week. As such, you have been asked to
produce a short report. Your task is to answer the following questions:
- Based solely on the information provided in the case, what is Johnson & Johnson’s
corporate strategy (be as specific as possible)? What means has Johnson & Johnson used to
achieve it? What synergies have they developed? In answering this question, provide evidence
from the case (i.e., specific quotes) that indicate your answers to the questions are accurate.
Lastly, list the importance of each unit to Johnson & Johnson according to the numbers
provided in the case.
- Perform an analysis of Johnson & Johnson’s general external environment using external
sources of information. As you do this, please make sure you find 3 trends for each segment in
the general environment framework. Search the internet or news outlets for trends occurring
in the external environment and classify them as opportunities or threats as they relate to
Johnson & Johnson. Provide evidence of the trends by referencing your sources, and feel free
to use direct quotes. At least some of these trends should have data to confirm them.
- Based on the reading of the case (e.g., quality control issues), Johnson & Johnson’s
corporate level strategy (point #1), and your analysis of the general environment (point #2),
provide 2 preliminary recommendations to Alex Gorsky as to what Johnson & Johnson should
consider doing to improve its performance and help Johnson & Johnson continue to grow.
Expectations
The analysis of the group case should reflect both your understanding of the material covered in
the text as well as other insights you have gained from other functional area courses. You are
encouraged to approach the case with an integrated multi-functional perspective of the
organization and to explicate recommendations clearly and concisely in writing. There are
multiple possible answers to the questions provided. Use the critical thinking and problem
solving skills, you have developed through your university career.
Group case analysis write-ups should be well thought out and not trivial. Answers should stick to
the facts. Provide strong reasoning and evidence from the case and from outside sources when
necessary
Format
The group case analysis report should be prepared using double-space, Times New Roman 12-
point font, and a 1-inch all-around margin. The case analysis report should be at least 6 pages
and should not exceed 10 pages. Please provide a cover page (not part of the page count) with
your names, the title of the case, the name of the course, the course section, and the date. Please
provide a page with references for external sources of information (not part of the page count).
Any direct quotes form the case should appear in quotes and the page number should appear in
parenthesis. Information gather for other sources should have a reference at the end of the case.
Direct quotes should appear in quotes. Websites can be references, but they need to have the
complete link and a title or author if applicable.
Examples on how to reference:
https://www.census.gov/
Segarra, L. 2018. “Zynga Buys Fellow Mobile Game Developer Gram Games for $250
Million.” May 31. https://fortune.com/2018/05/31/zynga-buys-gram-games/
BFI study calls on film industry to urgently reduce emissions. 2020.
https://www.theguardian.com/film/2020/sep/02/bfi-study-calls-on-film-industry-to-urgently-
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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