MOD3 Marketing Strategy Plan Paper
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
I’m working on a marketing project and need a sample draft to help me study.
Table of Contents: Major headings – maybe 6 – 10 with reference to the correct page number. Of course, this requires that you PUT page numbers on all pages. (Note: page numbers start AFTER the table of contents, so page 1 will be your executive summary)
Executive summary (1/2 – 1 page): The “if they only read one page, this is what they need to know” page.
Section 1: This is your IMPROVED version of the MODULE 3 homework where you addressed MAJOR issues in your work. Anything where you received 1/2 credit or less should be addressed.
Section 2: This is your IMPROVED version of the MODULE 5 homework where you addressed MAJOR issues in your work. Anything where you received 1/2 credit or less should be addressed.
Channels: THIS WILL VARY GREATLY depending on your business, but some guidelines:
Main channel: Describe it thoroughly (i.e., you do not need to name your distributor, but you must state that you are using one; you do not need to list all the retailers, but help us understand the type – discount chains such as Wal-mart). Why did you use this chain? If you are a retailer – or certain other links directly to the customer – you should describe to some extent the buyer experience (location, ambience, etc.) (1/2 page to several)
Additional channels: most of you will likely use multi-channel marketing. You’ve defined your main one in detail; for this section, list the other options you will use with a sentence or two. (1/2 page)
MARKETING COMMUNICATION: You have studied a dozen or so marketing techniques. Use Advertising and one other major method and describe how you will use them in detail. Let’s use Disney for an example for advertising.
* What is the message and how is it encoded? If the message is “Disney is family fun” then I might encode by using bright colors, a happy family in the park laughing and holding hands with Disney characters.
* What is the objective? Look at response hierarchy models or communication objectives (pg 225 & following). Continuing with my Disney example, I’m probably in the affective stage of most hierarchy models – wanting to generate interest, desire, preference, liking. Not cognitive as Disney is well known (in most parts of the world, anyway). And probably not behavioral unless my ad includes a special promotional price, etc.
* What media? The above example could be television or print ads. I might use it on my Website or e-mail (using my marketing database), post on certain social media, mail . . . Lots of options – but radio would definitely change the encoding I suggested earlier.
*Provide a draft: Okay, I know you are not all artists, but can describe (as I did above, but with a bit more detail), do a stick figure sketch, write a draft script or press release, describe how you’ll use your database, describe how you connect with the customer, etc. etc..
NOTE: As the methods differ considerably, you may need to rethink some of the terms particularly in conjunction with your objectives . For example, a “2-for-1” promotion seems pretty obvious for encoding, but if your objective is to get the customer to purchase/try the product, “2 for 1” is an excellent way to encode that, but rebate might not be. I’m really looking for coherency with your whole plan (e.g., database marketing may not be a key method for a hot dog food truck – but maybe it is? Convince me!) Moreover, I am looking for SUPPORT for your decisions: “Since my target market is millennials, I will focus on social media.”
Page length: for some this might be a page per method. For others, it might be several pages per method. If you do want to include a sketch, a link to your radio ad, etc. that’s great.
Other Planned Marketing Communication: Okay, you have thoroughly described two. In a paragraph, briefly touch on other forms that you might use. (what and why)
As before, we will be looking for coherency, proper grammar, good spelling, professional writing, objectivity (no I, we, etc.) etc. Don’t forget your references! Pull them from all section to the end of the document.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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