Research Report Requirements:
Students are expected to conduct their own research into their assigned entityвЂTMs specific industry as well as the academic literature. Students should also research all released Case Study chapters for relevant information regarding their assigned Business Unit and/or the company as a whole. NB: Each Foleo entity will have a different market and students need to research the real worldвЂTMs relevant industry and academic literature to produce a viable proposal for their assigned business unit or the parent company. Therefore, each proposal must be supported by references to at least one ACADEMIC JOURNAL in addition to other reliable sources of information.
Each business proposal should follow the PRESCRIBED “Strategy for GrowthвЂк and include all the requirements outlined in the relevant “Scope of ProposalвЂк for the assigned Foleo entity.
Foleo Scapps
Assume your group has been engaged by Foleo Group Limited as a team of consultants. At your initial meeting with the Board, your team has been asked to propose a strategy that will expand the current operations of the Foleo Scapps business unit. This project will require the team to suggest the introduction of a new product, service or business that will achieve growth for the business unit and ultimately, the organisation as a whole. It will involve research into the specific industry in which Foleo Scapps competes, in addition to an examination of its current operations.
The Board of Foleo Group Limited have provided the following parameters for your research and proposal:
Strategy for Growth – related diversification
Scope of Proposal:
The business proposal must contain the following elements:
п‚· The actual strategy being proposed;
п‚· An analysis of the external environment of Foleo Group Limited using PorterвЂTMs 5-Forces Model
(NB: each force examined should relate to the Foleo Scapps business unitвЂTMs specific circumstances, eg. it should analyse the bargaining power of Foleo ScappsвЂTM buyers, etc.)
IMPORTANT: For the actual strategy being proposed, please use related diversification strategy ONLY as the requirement states . DO NOT ANALYZE THIS PART USING ANY OTHER STRATEGY. (Please refer this strategy for more details shown in the lecture slides). Also, be remind that PLEASE ANALYZE the external environment of Foleo Scapps ONLY using PorterвЂTMs 5-Forces Model. DO NOT ANALYZE Foleo Group Limited or any other businesses. PLEASE check the “NB” again. i.e. it SHOULD ANALYZE the bargaining power of Foleo ScappsвЂTM buyers, bargaining power of Foleo ScappsвЂTM suppliers, threats of substitutes of FOLEO SCAPPS, threat of new entrants of Foleo Scapps, and rivalry among existing firms of FOLEO SCAPPS. Also, please note that there is no need of introduction and conclusion for these research report. You can just go straight to analyze these 2 parts. Thank you!
Marking guide:
1.comprehensive and to the point – excessive verbosity, lack of precision or otherwise poor writing skill will affect the grade.
2. Demonstrated an in-depth understanding of the topic.
3. Clear and logical development of argument.
4. Inclusion of reliable evidence.
5. Used proper citation and Harvard Referencing.
6. Effective use of pictures, figures and tables, graphs (if applicable) in the report.
7. Presented information, in written form, in an excellent professional, coherent and integrated manner.