Professional Brand Presentation Outline Assignment
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Professional Brand Presentation Outline Assignment
Your professional brand should clearly communicate who you are, what you do, why you do it, and what makes you unique. In order to prepare a presentation that effectively communicates those key elements in an engaging way, address all of the prompts and questions below. Providing as much detail in the form of examples, facts, stories, and experiences from your professional career and your personal life can help you best understand and articulate your brand.
Start with why. Why do you do what you do? What motivates you? Why do you want to wake up and go to work at a particular job? For example, do you want to help others? Are you motivated by creativity? Do you want to earn respect and prestige? What problems do you want to solve? Use your Module 4 – Discussion: Communicating Your Body of Work. You shared three major accomplishments and what you felt those experiences had in common. Does this communicate why you do what you do?
Summarize your core “why” in a few sentences. This is your professional brand statement.
Support and evidence. Now that you’ve figured out your core “why,” you must provide support and evidence for your professional brand statement. You must also figure out how to differentiate yourself from your competition.
Answer the following questions:
Define your professional goals. Where do you see yourself professionally in the long-term (10 years from now)? Where do you see yourself in the short-term (next year)? Be sure to include not just the career you want to hold but also detailed information about that career. What is the company like? What is your position like? What are your co-workers or clients like? What is your life like as you work to accomplish your professional goals?
Define your strengths and skills. To achieve your professional goals, you must identify the strengths you possess and the skills you need to continue to build. List your strengths, the skills you’ve developed, and the important adjectives that describe you and your work ethic. Next, define some skills you need to continue to work on in order to achieve career success.
Analyze your target audience. Who do you need to share your professional brand with in order to achieve your professional goals? Is it a specific company? If you want to be your own boss, do you need to share your brand with prospective clients and customers? Conduct a bit of research on what your target audience looks like. What does your target audience need from you?
Analyze your competition. With over 7 billion people in the world, you’re bound to face competition as you work to accomplish your professional goals. What is it that you offer that other people cannot? Conduct a bit of research on your competition. What unique blend of character traits, goals, strengths, skills, and experiences do you possess? How do you stand out from the competition?
You will use the answers to all of these questions to build your Professional Brand Presentation Outline.
Part Two: Communicating Your Brand
Once you’ve developed a clear understanding of your professional brand, it’s time to create a plan to share that brand with a target audience.
Your Professional Brand Presentation outline should include the following key components:
Introduction
Attention-getter or hook
Professional Brand Statement
Body
How you stand out from the competition
Professional goals
Strengths and skills
Examples, stories, and support for your brand
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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