HA540 Internal Dynamics Research Paper
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
HA540 Internal Dynamics Research Paper
HA540, Internal, Dynamics, Research, Paper
In not less than 250 words discuss:
What are some of the variables that can affect your hospital internally and externally? Would you hire a marketer or a website developer to improve your hospital website? Or would you recommend expanding your quality and what are some of the internal dynamics that can be used to build a successful brand or mission for the hospital?
with not less than 100 words give your personal opinion to and Laura Potter
Laura Potter
When conducting a survey of a healthcare facility, especially a hospital, there are many factors which can affect quality. Internal factors such as overworked and understaffed units, cleanliness of the facility, and patient/staff interactions are only a few. External factors which may affect quality may be related to technological issues such as internet, telephone, television and political exposure (Mosadeghrad, 2014).
For external factors, there are usually no easy remedy, so extra emphasis is needed on internal quality to lift patient satisfaction. These areas are usually easily remedied through staff education, administrative rounding to identify areas of concern related to staffing, and ensuring cleanliness of all patient areas (The National Academics of Sciences Engineering and Medicine, 1999, para. 6).
As far as thoughts concerning marketing and facility websites, I think it is a good idea to combine the two. Having a marketing team in control of the facility website, allows for a greater patient appeal and places focus on exemplary areas. It is important however to ensure the marketing team is included and working closely with the quality team to ensure the public perception is accurate and portrayed in a positive manner. This in turn will foster longer patient relationships and returning patients (Williams, 2018, p. 1).
References
Mosadeghrad, A. M. (2014). Factors Affecting Medical Service Quality. Iranian Journal of Public Health, 43, 210-220. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4450689/
The National Academics of Sciences Engineering and Medicine. (1999). Measuring the Quality of Health Care. Retrieved from https://www.nap.edu/read/6418/chapter/2
Williams, D. M. (2018). Why is Healthcare Marketing Important? Retrieved from https://levohealth.com/why-is-healthcare-marketing-important
Jesus Pacheco
Healthcare organizations are very complex, having various areas that must be monitored to ensure the success of the organization. With the constant changes in healthcare due to polices, technology, economy, and many other factors, it is important to analyze internal and external variables that affect organizations.
Internal factors that can impact health organizations include organizational identity and orientation, technology, finances, and human resources. External factors include health policies, competition and demand, and environmental factors. A strong analysis of internal and external factors will allow healthcare organizations to formulate a strategic plan to improve the quality of their services.
Once target goals have been achieved, marketing these goals could provide an increase in business (Sadeghi, Barzi, Mikhail, & Shabot, 2013).
Marketing is becoming huge for healthcare organizations, it is a great way to advertise services, provide educational information on health issues, and stay in contact with the community. With advances in technology and the rapid growth of social media, marketing has become more than just billboards and posters.
Everyone practically has a cellphone glued to their hand either on social medial or just surfing the internet, this a great resource for hospitals to utilize. The healthcare industry is extremely competitive and promoting the organization’s quality services, accolades, and services to the community can drastically impact the success of the organization (Knott, 2019).
The internal dynamics of an organization affects the whole environment of the organizations and can have a drastic impact on the mission. Keeping the mission in focus then building upon that, ensuring the organizational structure is efficient and human resources are properly allocated, to create a productive working environment. This will create a brand that is easy to market and allow for a more enhanced patient experience.
References:
Knott, K. (2019, August 29). The Importance of Healthcare Marketing in 2019 – An In Depth Look. Retrieved from https://intrepy.com/importance-healthcare-marketing
Sadeghi, S., Barzi, A., Mikhail, O., & Shabot, M. (2013). Integrating quality and strategy in health care organizations. Burlington, MA: Jones & Bartlett Learning
RUBRIC
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EXCELLENT |
Content (worth a maximum of 50% of the total points) |
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30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
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5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
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7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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