Rapid Prototyping Technology (RPT) Assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Rapid Prototyping Technology (RPT) Assignment
>cases Emil Vicale, president of BBC (BBC) Design Group, used rapid prototyping technology (RPT) to build wax or plastic three-dimensional prototypes of his clients’ designs. But this same technology can be used to custom manufacture dolls. Shortly after September 11, 2001, Vicale Corporation, BBC’s parent company, purchased an e-commerce toy company. Vicale’s first action figure was made to honor the heroes who emerged from that event. Using RPT, he crafted a doll with the head of George W. Bush and the body of Arnold Schwarzenegger. Other figures followed. This case is about a design firm that used exploratory research to define a niche in the action-figure business. www.herobuilders.com >Abstract >The Scenario
Emil Vicale, president of HeroBuilders.com Corporation, thinks entrepreneurial. His industrial design company, BBC Design Group, has been operating for more than 20 years. One cornerstone of his design business is an innovative technology called rapid prototyping (RPT). RPT allows a designer to go from 3-D computer model to 3-D plastic or wax prototype in a matter of hours rather than the days, weeks, or months that prototypes using subtraction technology (carving) from wood, metal, or clay might take. As part of a growth strategy implemented shortly after September 11, 2001, Vicale finalized the purchase of an e-commerce toy company, ToyBuilders.com. This was his first venture into the manufacture of toys, although his design firm had done developmental work for toy companies in the past. Vicale made his first doll to honor an admired hero of 9/11. “The Our Hero doll (resembling George Bush) turned out great, but I basically did it for me,” shared Vicale. Over time, Vicale added to his personal collection of admired men with The Ally doll (resembling Great Britain’s prime minister Tony Blair) and the American Mayor doll (resembling Rudolf Gulliani, then mayor of New York City). HeroBuilders.com creates each doll by assembling a custom head (created with the rapid prototyping technology from photographs) on to a buff, one-size-fits-all action figure body. As more friends and acquaintances saw the dolls in Vicale’s office, requests increased for similar dolls for their own collections or as gifts. “I’d been making dolls on my personal time. And the individual requests became too much,” claimed Vicale. He decided to research the potential for the action- figure business. Starting with the Internet, Vicale found dozens of companies were involved worldwide, some big and some small. “Hasbro was the biggest player, but there were numerous others,” described Vicale. Then he took his research to the retail environment. “In the toy store, action figures take up the most aisle space, second only to electronic games. And young girls have an action-figure section, too.” The exploratory research findings stimulated Vicale’s interest. It was this evidence HeroBuilders.com Used with permission of Pamela S. Schindler ©2004.
Business Research Methods, 14e/Schindler 2 of the magnitude of the action-figure business, combined with a genuine respect and admiration for the heroes of 9/11 that led to the launch of an e-commerce business to sell dolls based on modern day heroes. To cover all the bases, Vicale did consult a lawyer about using the likenesses of living heroes, especially about using the likeness of a sitting president. The lawyer assured him that presidential likenesses were used for numerous commercial ventures, including the sale of newspapers and magazines. The rapid prototyping capabilities make custom doll manufacturing possible. The business is also in a position to make dolls from photographs of everyday heroes in the lives of everyday people. What HeroBuilders.com hadn’t anticipated was the media attention that discovery of the dolls would create. “Our sales of the figures at the time [less than 10,000 units] didn’t warrant the media attention we received,” explained Vicale. “But one story led to another, then to television. We were unprepared.” After receiving numerous requests for villain dolls, HeroBuilders.com introduced dolls patterned after Osama Bin Laden and Saddam Hussein. 1 Which of the four types of studies are presented in this case. 2 Using the criteria in Exhibit 2-1, evaluate the research that HeroBuilders.com conducted prior to launching its hero and villain action figure business. 3 What issues, other than those Vicale chose to evaluate, would you have included in your research plan for HeroBuilders.com? “Bin Laden doll outsells Tony Blair toy,” Guardian Unlimited, April 16, 2002 (http://www.guardian.co.uk/ afghanistan/story/0,1284,685463,00.html) Emil Vicale, President, HeroBuilders.com Corporation, interviewed April 26, 2002. “Printer turns 2-D images into 3-D Objects,” How Stuff Works, July 26, 2000, (http://howstuffworks.com/ news-item115.htm) “Rapid Prototyping,” Battell, April 26, 2002 (http://www.battell.org/specialprograms/advancedmaterials/ polymer/rapidp.pdf) Toymaker Sells Bush, Bin Laden Dolls,” Excite.com, April 19, 2002 (http://news.excite.com/article/id/ 42932%7Coddlyenought%7C04-19-
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
CLICK ON THE LINK HERE: https://www.perfectacademic.com/orders/ordernow
Also, you can place the order at www.collegepaper.us/orders/ordernow / www.phdwriters.us/orders/ordernow
Do You Have Any Other Essay/Assignment/Class Project/Homework Related to this? Click Here Now [CLICK ME]and Have It Done by Our PhD Qualified Writers!!