Your answers should show familiarity with the text and topics being covered in the unit.
Each question response should consist of at least 150 words.
Responses should be free of typographical, spelling, and grammar errors
Explain how Maslow’s hierarchy of needs works.
Distinguish between low-involvement and high-involvement buying decisions.
Describe factors that influence customers to purchase products/services
Outline the stages in the B2B buying process.
Explain e-commerce’s effect on buying firms, the companies they do business with, where they are located, and the prices they charge.
You are opening a new, high end restaurant in a large city, explain how you would utilize Maslow’s Hierarchy of needs to appeal to the needs of your targeted market.
Explain the relationship between extensive, limited, and routine decision making relative to high- and low-involvement decisions. Identify examples of extensive, limited, and routine decision making based on your personal consumption behavior
Consider a company where marketing and sales are two different departments. Their customers are other businesses. Using both the buying center and buying process, describe what the marketing department actually does. What do salespeople actually do?
Locate three different types of websites that cater to markets discussed in this chapter. How do these differ from sites like eBay or Overstock.com? How are they similar? B2C models like Groupon and LivingSocial are being adopted by B2B companies. Examples include Bizy Deal; take a look at their site and identify the types of offerings that seem prevalent. What characteristics of the product or service would make such a model right for a B2B company?
By week six, you will complete a brief, marketing plan that follows the marketing plan rubric on the Assignments and Grading Page. Review this rubric and the marketing plan templatein the files area (This template is for a much more extensive plan than the one you will write), and describe the factors that would influence customers to purchase the products/services in your marketing plan.
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