Website Analysis of Organization Culture Essay

Website Analysis of Organization Culture Essay

Description/Paper Instructions

Website Analysis of Organization Culture Essay

Organizational Culture

Website Analysis

Learning Goals:

This assignment will allow you to develop your ability to analyze a very important cultural artifact, an organization’s website. Websites are the primary ways that organizations portray their cultures to an outside audience, be they customers, organizational members, or the public.

Procedures:

You should choose an organization that you are not a member of and are not familiar with that has a significant web presence. It should not be one that we have already discussed in class, but other than that, it’s up to you.

To conduct the analysis, consider what information is available on the website, the text, as well as the images.

Based on what you see, determine what kind of culture the organization would like to portray. You might look at the values they espouse or the norms/practices they emphasize. Consider what information is front and center compared to information you have to click around for.

Once you have honed in on 2-4 aspects of the culture that seem most relevant, you will need to document evidence that supports each one.

If you examine text, you might consider who is speaking and whom the intended audience is. Do they repeat key words throughout the website?

If you examine images, you should describe them and explain how they reflect the aspect of the culture that you suggest.

Formatting:

The paper should be 1.5 spaced and no longer than 1,000 words, not including direct quotations. You are not required to refer to concepts from class, but if you do, they should be cited using ASA or APA format. You do not need to cite the website.

Submission:

Your analysis should be uploaded to Canvas by 10 a.m. on April 10.

Expectations:

Your paper must include a brief (no more than 3-4 sentences) introduction, including a thesis that states the 2-4 aspects of the organization’s culture that you will focus on. Maybe the website sends the message that the organization wants to portray its culture as X and Y. That would be your thesis. Try to avoid aspects of culture that could apply to virtually any high quality website, such as “professional” or “organized.”

Once you have stated your thesis, the body of the paper should be limited to providing detailed evidence to support it. That evidence should include any relevant information mentioned above.

For each aspect of the culture mentioned in your thesis, start by discussing elements of the website that require the least interpretation (ex. explicit statements about the culture) and work your way down to elements you see that require interpretation (ex. images).

The paper should be well organized and written in grammatically correct, clear prose.

Website Analysis of Organization Culture Essay

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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