Export Plan Tactics Research Paper
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Export Plan Tactics Research Paper
EXPORT PLAN
Table of Contents
Executive Summary
Introduction:
Why Lyft is Exporting
Part I: Export policy commitment Statement
Part II: Situation or Background Analysis
- Product/Service for Export
- Operations
- Personnel and Export Organizations
- Products
- Part III: Marketing Component
- Distribution Methods
- Sale Goals
- Terms and Condition
- Procedures
Part IV: Tactics
- Sales Goals
- Marketing Strategies
- Primary Target Countries
- Secondary Target Countries
Part V: Export Budget
- Travel
- Website Enhancement
- Other Cost
Part VI: Implementation Schedule
- Management Review
- Follow-up
- New Ride Procedures
- Addenda: Background Data on Target
- Market Statistics
- Background Facts
Executive Summary
Mission
Lyft, Inc.’s mission as a company is “to reconnect people from transportation and bring communities together”. While Lyft’s number one priority is to be your choice of transportation to your destination, Lyft also aims to be the safest and best choice. While connecting you to drivers with the best ratings and giving customers the ability to leave improvement feedback, Lyft is always striving to better the environment they will put you in.
The Company and Management
Lyft, Inc. is headquartered in San Francisco, California founded by Logan Green and John Zimmer in 2012. Lyft is now owned by Rakuten, General Motors, Fidelity Investments, Andreessen Horowitz, and CapitalG.
Our Services and Market
Lyft is a ridesharing company that was founded in California. It began as solely a way for people to call a car to wherever they were to get them to where they needed to go, as time goes on the market is becoming more competitive adding scooters, bikes, and food delivery services. The competition includes Uber, Lime, Bird, DeliveryDudes, DoorDash, Postmates, etc. The value proposition of Lyft is that there is little to no wait time upon ordering your car, they use a tag line suggesting that your driver will become your friend, Lyft also offers many discounts to loyal users and even free rides at times.
Introduction
Lyft, Inc. It is a ridesharing company based in San Francisco, California which currently operates in 644 cities in the United States and 12 cities in Canada. Lyft operated through a mobile app which not only offers car rides but also scooters bicycle-sharing system and also food delivery services. This company was founded approximately seven years ago and is the second-largest ridesharing company in the United States with a 28% market share. After these years of a successful and positive outcome of the company, we decided that it is time for the company to grow and pursue international expansion through the mobile app designed for IOS and Android.
Why Lyft is Exporting
In France there are different transportation methods including train, busses, taxis, scooters, and bikes. Incorporating Lyft is something that definitely will contribute to the growth of the company. Also, it will benefit the population because the different transportation methods can be dangerous, make you wait a lot, and be really expensive. Lyft will be something that will change the experience for tourists and the citizens due to the ease of using the app and just having a safe ride ready in less than five minutes, also the company will be able to include the different services that they offer.
Part I: Export policy commitment Statement
The mission of exporting is to provide a quality service for France and also to expand to all Europe. Our company is willing to utilize the necessary resources to ensure the success of our export. We are also committed to providing services to the market in terms of assistance in advertising and promotion.
Goals
- Develop long-term relationships with the different companies that can help us advertise and advise us of how everything works in the country.
- Successfully compete with Uber and other transportation methods.
- Establish a strong market presence.
- Improve the phone app to provide a pleasant experience to customers.
- Implement different methods of payment, for example, cash.
Part II: Situation or Background Analysis
- Product/Service for Export
- Operations
- Personnel and Export Organizations
- Products
Part III: Marketing Component (Dinorah Gomez)
Distribution Methods
As I learned while reading an article, Lyft follows a joint distribution of probability. A certain given segment of passengers will receive a coupon, and the cost per user and incremental rides per user depend on the probability of occurrence. The reason this “randomness” is important for them is because they don’t want to hit their budget and volume targets in expectation only. It would be good for them to be as close as possible every time. By predicting the outcome there will be business value even if the business has to lose some efficiency. If there has been less or more incremental rides than predicted it can damage the marketplace and falling far from the budget can hurt the business.
“Lyft relaxes the budget constraint to be able to reduce variance around cost and incremental rides“.
Long story short, Lyft has defined metrics and available resources and acquired data and they have also built some predictive models for incremental rides and cost and an optimization program managing variance. During seasonal times sometimes there are unexpected trends, because of this they must continue to refresh training datasets and retrain models. It is very possible for the predictions to be far off and for the model performances to drop. Experiment results must be logged in order to keep learning from them so that there won’t be any problems. In order to have a sustainable learning cycle they will construct a “distribution matching” program to remove target bias and to exploit strategies.
Sale Goals
Lyft’s sales goals are to continue to invest in technology advancements and expanding internationally in 2020, they are also looking for more partnerships and decrease in spending. Lyft reported a revenue of 1.02 billion in their fourth quarter, this beats what analysts expected them to receive which was 984 million in quarterly revenue. While Lyft is growing revenues at a rapid pace it is still losing a lot of money (both on net income and cash flow basis) and remains EBTA negative.
Recently in January 29 of this year, Lyft decided to lay off 90 jobs and make some internal changes within its company to its marketing and sales teams. Lyft is still currently growing and at a rapid pace and will plan to hire many more employees this year. Lyft’s goal is to increase the number of shared rides so that it can have a positive effect on not only their sales goals but their environmental factors too.
Terms and Condition
- The Lyft Platform
- Providing a marketplace where people who seek transportation to certain destinations can be given the transportation option.
- Modification to the Agreement
- Lyft has the right to modify the terms and conditions of this agreement.
- Eligibility
- The Lyft platform may only be used by the people who have the right and authority to enter in the agreement.
- Charges
- For rideshare services including Fares and other applicable fees, tolls, surcharges and taxes or any tips. Two types of fares include variable fares and quoted fares. Fees such as the service fee, prime time, cancellation fee, damage fee, tolls, tips and other charges are included. Facilitation of Charges, no refunds, coupons and credit cards are some general charges included as well.
- Payments
- Payment received as a driver for your provision off Rideshare Services.
- Lyft Communications
- Agreement to receive emails, text messages, calls, and push notifications.
- Your Information
- Your platform or information you provide or send to other users.
- Promotions and Referral Programs
- Lyft can make available promotions, referral programs and loyalty programs with different features to any Users or prospective Users at its sole discretion.
- Restricted Activities
- Lyft includes many restricted activities such as stalking, threatening, harassing or carrying weapons and many more.
- Driver Representation Warranties and Agreements
- Must represent, warrant and agree in these terms.
- Intellectual Property
- These rights include database rights, copyright, design rights either registered or unregistered, trademarks and other similar rights wherever existing in the world together with the right to apply for protection of the same.
- Disclaimers
- Lyft does not provide transportation services, and Lyft is not a transportation carrier. Lyft is not a common carrier or public carrier. It is up to the Driver to decide whether or not to offer a ride to a Rider contacted through the Lyft Platform, and it is up to the Rider to decide whether or not to accept a ride from any Driver contacted through the Lyft Platform.
- State and Local Disclosures
- Certain jurisdictions require additional disclosures to you.
- Indemnity
- You must defend, indemnify, and hold Lyft including our affiliates, subsidiaries, parents, successors and assigns, and each of our respective officers, directors, employees, agents, or shareholders harmless from any claims, actions, suits, losses, costs, liabilities and expenses relating to or arising out of your use of the Lyft Platform and participation in the Rideshare Services.
- Limitation of Liability
- Affiliates, subsidiaries, parents, successors and assigns, officers, directors, employees, agents, or shareholders will NOT be liable for any incidents or direct or indirect damages and many more.
- Term and Termination
- May be terminated by a user without a cause upon the other party’s material breach of this agreement.
- Dispute Resolution and Arbitration Agreement
- You have an agreement to binding arbitration between you and Lyft, prohibition of class actions and non-individual relief, representative PAGA waiver, Rules Governing the Arbitration, Arbitration Fees and Awards, location and manner of arbitration, exceptions to arbitration, severability, drivers claims in pending settlement, opting out of arbitration for driver claims that are not in a pending settlement action, and optional pre-arbitration negation process.
- Confidentiality
- Agreement to not use any technical, financial, strategic and other proprietary and confidential information relating to Lyft’s business, operations and properties, or information about a User made available to you may not be shared.
- Relationship with Lyft
- Direct business relationship.
- Other Services
- Users may be able to use the Lyft Platform to plan and reserve rides on public transportation, take a ride in an autonomous vehicle provided by a third party, rent vehicles, or obtain financial services provided by third parties.
Lyft has its own “Lyft Driver Addendum” and this is an agreement between you and Lyft which sets forth additional terms and conditions that are applicable to your provision of Rideshare Services through the Lyft Platform. This includes:
- Driver Fare
- Additional Payments to You
- Payments, Adjustments and Settlements
- Rider Charges
- Lyft Fees
- Payment Processing
- Express Pay
- Promotions and Coupons
- No Additional Amounts
- Procedures
Lyft offers ridesharing which matches you with any nearby driver that will scoop you up and then drive you to anywhere you wish to go. Lyft operates as an app that is used to get a ride somewhere in just minutes by tapping a request for a ride on your phone. A screened driver will be called upon to pick you up at whichever location you click on your telephone. After contacting your ride, you will be able to see the picture of your driver on your phone and the car model, color and their estimated time of arrival. The cost of the ride depends on where you are going on a basis of mileage and time. After the passenger has been dropped off, they have the opportunity to rate their driver between 1-5 stars and include a comment optionally. At the end of the day a passenger or driver will be able to see each other’s rating through the application.
References
Girard, B. (2018). Empowering personalized marketing with machine learning. Retrieved from https://eng.lyft.com/empowering-personalized-marketing-with-machine-learning-fd36e6bdeca6
Lyft. (N.D.). Policies and Other Info. Retrieved from https://help.lyft.com/hc/en-us/categories/115002009987-Policies-and-Other-Info
Part IV: Tactics
- Sales Goals
- Marketing Strategies
- Primary Target Countries
- Secondary Target Countries
- Part V: Export Budget
- Travel
- Website Enhancement
- Other Cost
- Part VI: Implementation Schedule
- Management Review
- Follow-up
- New Ride Procedures
- Addenda: Background Data on Target
- Market Statistics
- Background Facts
Export Plan Tactics Research Paper
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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