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|Description / paper instructions
I attached the old research paper. Please revision the Methodology ，Analysis and Conclusion part(find the subtitle) – i attached the professor requirement and the common how to revision the paper.
Methodology- lacks specific structure and data type and sources of data to use for analysis.( please list the data sources used for the analysis, more details of data descriptive, like which years, where it found, what this data represent for)
Analysis is not really your own research with appropriate data and relevant explanation. It is more of a literature review. It is not credible as substantial analysis. ( Please find reliable data that related to my topic(The researched has aimed at analyzing how e-commerce has transformed tradition businesses and how they are dealing with this big challenge ), and analysis the data you found).
Over the years, there has been a rapid growth of e-commerce that has transformed how people both online and tradition retailers do business. It is because e-commerce business has positively influenced the shopping experience of consumers who are looking to share similar experiences in other platforms. As a result of this, their shopping needs and preferences has transformed over time. It has ended up putting a lot of pressure on the tradition retailers who feel the need to retain their customers in their stores. E-commerce, therefore, ended up influencing how they operate because many of the traditional business people have decided to incorporate information technology in their businesses that have played a crucial role in transforming the experiences of the consumers. Through the help of technology, tradition businesses have managed to open up online stores in addition to their offline store with the main intention of targeting consumer’s needs and wants. The online websites are designed in such a way that they have all information regarding products that the company has in their stores to make it easy for the customers to shop for what they want. The customer will, therefore, end up shopping, and their order will be packed for them which they will pick up at the store during their convenient time. Several companies have managed to successfully operate the online and offline businesses purposefully to enhance the shopping experience of their customers. Some of these companies include MOS Burger, Nescafe, and Opentable in the U.S. The researched has aimed at analyzing how e-commerce has transformed tradition businesses and how they are dealing with this big challenge. At the same time, it has identified how online store are influencing transactions in the offline store and the lessons that people can learn rom the experience.
E-commerce has been growing at a higher rate across the world. The main reason is that many people have access to the internet which makes it possible for them to conduct business online. As a result of this, people of all ages whether they are old or young, love to shop at the comfort of their homes from the various e-stores available online. It is because they find that online shopping is more interesting and brings more happiness compared to shopping in physical stores. The reason is that online shopping is easy because of suggestions being made to people based on their recent searches making it easy for the online shoppers to easily compare the costs and quality of items before they can decide on what to purchase. My reason for the interest in e-commerce is that I would like to understand how much it has influenced the tradition transaction. For instance, online stores have influenced how people conduct their shopping offline such as how they interact with different brands that they consider as their favorites and also promoted a shift in their level of preferences. The main reason this is happening is that consumers are looking for brands that they are more compassionate about to purchase. Hagberg et al. (2015) identified that the change in the setting has transformed how consumers shop. With the enhanced online shopping platform, the consumers are looking for similar experiences in offline shopping, which has prompted store owners to use technology to enhance the shopping experience of their customers. The objective of this paper is to evaluate how e-commerce has influenced traditional transactions by carefully analyzing the tendencies of customers shopping both online and offline.
E-commerce is one of the topics that have been heavily discussed/analyzed across the world by several authors. It is because of the massive transformation that it has brought into the world and how it has changed the shopping experience of consumers. Khan (2016) identified that e-commerce had increased transparency in the market making it easy for the customers to compare the prices of products or services through the various e-commerce platform available online before making a transaction. E-commerce has made it possible for business owners to pass information from on operating systems to another, a factor that has greatly influenced the traditional transactions as offline business transactions are being enhanced by technology, which has been incorporated in their systems. Kabango & Asa (2015) identified that part of the ways through which e-commerce has brought about great advantages in commerce is by lowering the cost structure and enhancing greater flexibility and transparency. It shows the rapid transformation that has taken place in e-commerce that has enhanced how businesses are today being operated. Gilpin (2019) identified that some of the signs of rapid development of e-commerce include an increase in the number of people buying their goods online at specific joints. On the other, he identified that e-commerce had transformed the shopping experience of the consumers as majority consider ordering their products online.
E-commerce has further played a crucial role in influencing the offline store by providing a better opportunity through which businesses can reach their consumers. Gupta (2015) established that offline stores are today copying the e-commerce strategy of increasing their use of technology to offer better opportunities for their customers to reach them. Through technology such as company websites or social media accounts, consumers of today have provided a perfect platform that they can enhance the shopping experience. Also, Lee and Lin (2019); Pallud, & Straub (2014), identified that the best way through which organizations are today trying to gain competitive advantage is through the use of e-commerce to improve how they interact with their customers. The offline stores have, therefore, decided to incorporate the use of technology, such as opening company websites to make it easy for their customers to reach out to them across the world. On the other hand, Deloitte (2017) pointed out that digitalization by offline companies has played a crucial role in building a parallel narrative of similar inductive doctrines as those seen in e-commerce. It means that through digitalization, the offline and online businesses have found a place of convergence making it easy for them to compete in the market. On the other hand, Jiang et al. (2015) identified that some of the ways e-commerce has influenced offline/retail businesses is by using similar redesigning promotion strategy. They established that the majority of the goods sold online are also available in retail stores. It is for this reason that both online and offline businesses can utilize redesigning promotion strategies to enhance their performance.
The appropriate approach of my analysis in this paper would be analyzing all the sources that have been identified to establish the author’s claims or arguments on how much e-commerce has influenced tradition transactions and offline stores. My focus will be on the quality of the arguments put across by the authors; thus, the reasons for selecting the articles. It is important to note that the sources that I intend to use to collect information are both primary and secondary. It is because this is a research paper that requires me to obtain as much relevant information as possible.
E-commerce has massively influenced traditional transactions, and this is based on how many organizations are using information technology (IT) to enhance their operations. IT is being used today to respond and also adapt to the marketplaces. It is important to note that in e-commerce, information technology is being used to offer value-added services to customers. Some of the ways this is achieved is by the shoppers minimizing their web searching costs and obtaining valuable product information that they need to make informed decision regarding which product they need to purchase It is because majority of the products have strong complementary elements which may make it more challenging for the consumers to select the right ones that would meet their needs in different ways. As a result of this, e-retailers established the habit of conducting product suggestions/recommendations based on the searches that they have made online. Jiang et al. (2014) identified that the product recommendation was essential because it gave the consumers proper valuation and purchase decision. However, the complementary and substitute effects are also eminent in the store-level and household-level data. Just like the e-retailers, offline retailers play a crucial role in also helping their customers understand their products. They offer product information through promotion, which is similar to what e-retailers are doing (Taneja et al., 2014). Price promotion is one technique is an element of e-commerce that, in one way or another is copied by offline retailers. In both cases, product promotion aims to promote brand awareness among the customers and also increase exposure. An example of a company that has successfully employed this strategy of promotion is Nescafe in its traditional stores (Jiang et al., 2014). They have achieved this by including the content of the product besides the price tag. For instance, if the Nescafe contains sugar and creamers, it will be tagged along in the shelf purposefully to enhance the shopping experience of the consumers.
The other through which e-commerce has influenced offline stores is through affecting the purchase intention of the customers. Chu et al. (2016) identified that the development of network technology had promoted a new business model and increased online transactions. Besides, it has also transformed the shopping habits of consumers. For instance, since consumers can shop faster online at the comfort of their homes, they are finding it more challenging to go to the stores to start looking for goods offline. To solve this problem, store retailers decided to integrate internet retailing in their businesses by either opening a website to allow consumers who cannot reach to their stores to conduct physical shopping because they find it as time-wasting and uninteresting as shopping online. The internet retailing has given the store owners a chance to further engage with the customers in a better way by providing them with the right information that they need to make informed decisions regarding what or no to purchase.
Several companies are today involved in the online-to-offline business transaction, and all this is influenced by e-commerce. For instance, ones the customer has been provided with the online information, they can easily search for any product that they want, select it in a cart, order for it, and then have it delivered to their doors or in some cases they go pick it up at the physical store. It shows how offline retailers are trying to keep up with the transformed shopping habit of their consumers, which was facilitated by the e-commerce business. Examples of companies that have successfully employed the online-to-offline technique are MOS Burger and Opentable in the U.S (Chu et al., 2016). The strategy that these companies are using is that they have an operational online website with detailed information about products that they have at their stores. Also, there are ever-present friendly customer care services that are ever ready to help and guide the customers through their shopping process to ensure that they pick the right items, which will then be packed for the customer who will then pick it up at the company’s physical store. The aim of this strategy is not only to transform the shopping experience of the customers but also to save them the time of having to walk around online store shopping for their items.
It is evident that what the tradition companies have to do to deal with the pressure coming from the e-commerce sector that has transformed the shopping experience of the consumers is by adapting new techniques that would enable them to win and retain their customers. Many organizations are already becoming more innovative with their strategies, such as incorporating information technology in their business to engage the customers further. They are keeping up with the current trends such as enabling the customers to shop both online and offline, which is an opportunity for them to transform their shopping experience. People can learn several things from offline and online shopping, such as the ability to survive in the competitive market requires that a company becomes more innovative in the ways they do things. At the same time, there is a need to understand the customers since they affect the trends in the markets based on the changes in their tastes and preferences.
In conclusion, e-commerce has positively influenced traditional transactions in different ways. It has influenced how tradition companies operate because there is a rapid change in e-commerce business whereby consumers are today preferring to shop online because it saves time and enhances their experiences. As a result of this, their tastes and preferences have also been affected. To resolve this problem, most tradition stores have decided to incorporate information technology into their business purposefully to transform the shopping experience of the customers. At the same time, they are using similar techniques employed by e-commerce retailers, such as the promotion of items to keep the customers more knowledgeable about the products they are selling. Some of the companies that have successfully been influenced by online retailers are Nescafe, MOS Burger, and Opentable in the U.S.
Chu, S., Wu., C., Wu, K. &Chen, Y. (2016). Does an established offline store drive online purchase intention? International Journal of Business and Information, 11(4), 432-456.
Deloitte (2017, Nov). Disruptions in retail through digital transformation. Indian Chamber of Commerce.
Gilpin, J. (2019, Sept 30). The rapid development of e-commerce-what can we expect? Retrieved from https://www.itproportal.com/features/the-rapid-development-of-e-commerce-what-can-we-expect/
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